SACARA expands: Opens third branch in Beersheba

SACARA, the cosmetics brand, is expanding its presence in Israel's Negev capital with the opening of a third store in Beersheba’s BIG shopping center. The new store, established with an investment of approximately NIS 800,000, joins existing branches in the Ofer Grand Mall and Negev Mall. The 140-square-meter store is designed in SACARA’s latest, innovative concept—a vibrant and accessible retail space offering a youthful shopping experience. The branch features a diverse range of makeup, skincare, body care, toiletries, perfumes, hair products, nail items, and accessories.

"As part of our brand strategy, we are working to make SACARA products accessible to all consumers, focusing on variety, quality, and affordable prices," explains Itay Zamir, SACARA's CEO. "This new branch will serve not only Beersheba residents but also nearby communities and local students."

According to Zamir, opening branches in strategic locations such as the BIG complex is a major growth driver for expanding SACARA’s presence across Israel. Currently, SACARA operates 68 stores nationwide, offering a high-quality international shopping experience with affordable cosmetics and personal care products. The brand also invests in developing innovative products to further enrich its extensive product mix.