Samsung unveils Olympic smartphones for athletes

Samsung, a partner of the International Olympic and Paralympic Committees, has unveiled its highly anticipated Olympic Edition collection of Galaxy Z Flip6 phones, launched just a week ago at a grand event in the Louvre Museum in Paris.

Since 1998, Samsung has been providing Olympic athletes with cutting-edge technology. This year, the 17,000 competitors in Paris will receive the latest foldable, ultra-advanced Galaxy Z Flip6 phones. These devices, designed exclusively for the 2024 Paris Olympics, will allow athletes to document their personal Olympic experiences using advanced photography and AI applications, offering the most sophisticated photography capabilities available. Additionally, these phones will assist participants with local communication, language translation, advanced payments, and more.

The Olympic Edition phones feature a bold yellow design with Olympic ring decorations. Samsung has collaborated with Berluti, the luxury menswear designer for the French team’s official opening ceremony attire, to create an exclusive Flipsuit cover for each phone. These covers, made from Venezia leather, showcase a unique vintage finish with vibrant colors inspired by the Olympic rings, celebrating "the Olympic spirit and values of excellence and unity," according to the designers.

"Samsung has been pushing the boundaries of mobile technology in support of the Olympic and Paralympic Games and the athletes who compete in them for nearly three decades," said Stephanie Choi, Senior Vice President and Head of Marketing for Samsung Electronics' Mobile Division. "We are honored to provide our most innovative Galaxy devices to the inspiring athletes of the Paris 2024 Olympics, giving them the opportunity to experience the ultra-powerful and smart Galaxy Z Flip6 before its official market launch. We are excited to see how our technology will enhance the athletes' experiences, from creating meaningful connections to sharing and capturing lifelong memories during their time in Paris and beyond."

Samsung explained that their decision to supply the most innovative and practical devices to Paris 2024 athletes before the official launch is rooted in the crucial role of Galaxy AI technology in accelerating communication, productivity, and creativity for device users.