Star dancer from "Dancing with the Stars" lands first campaign

By LEE SIVILIA

JULY 30, 2024 10:21

Sanna Sokol lands first campaign (photo credit: OR DANON) — Sanna Sokol lands first campaign

(photo credit: OR DANON)

Sanna Sokol, a renowned dancer from "Dancing with the Stars," will be the face of SCOOP Shoes for the Fall-Winter 2024/25 season. Sokol will receive NIS 150,000 for her participation in the campaign.

Sokol, who joined "Dancing with the Stars" in 2022, quickly became a sensation and the unofficial successor to Anna Aronov. This season, she made a remarkable debut, dancing the first session in the premiere episode alongside Tal Morad. The duo quickly rose to the top of the leaderboard, securing the title of "season's promising stars."

The pair (Sokol and Morad) became audience favorites, captivating viewers with their relationship and sparking curiosity about a potential romantic connection.

Sanna (25), who comes from a background in ballroom dancing and is also known as a model and social media star, is celebrating her first major fashion campaign. For the Fall-Winter 2024/25 photoshoot, she will earn approximately NIS 150,000.

The campaign featuring Sokol is set to launch in September 2024, coinciding with the new collection's release. The campaign's budget is estimated at 1.5 million shekels and will include TV commercials on Channel 12 and Channel 13, billboards, newspaper ads, a wide-reaching digital campaign, social media activities, and in-store promotions.

Sanna Sokol for SCOOP (credit: OR DANON)

Ronnie Insaz, CEO of SCOOP, explained the decision to choose a dancer as the brand ambassador: "The decision stems from two main reasons. First, 'Dancing with the Stars' has become a hit among Israeli viewers. Second, we wanted a star who can naturally and comfortably wear heels. Sokol possesses exceptional dancing talent and embodies SCOOP's values: success, femininity, elegance, and fashion."

Sanna Sokol on being chosen as the brand ambassador: "I am very flattered that SCOOP Shoes chose me as their ambassador for the upcoming season. This is my first time as a brand ambassador, and I see it as a great honor. I am a known shoe enthusiast, and I think I will feel completely at ease on this new runway."

SCOOP is owned by businessmen Ronnie and Freddie Insaz and has 71 branches nationwide. The brand has previously featured prominent ambassadors such as Rotem Sela, Daniel Greenberg, Anna Zak, singer Odeya Azulai, Yana Yosef, Dar Zuzovsky, Ruslana Rodina, Shagai Beatbox, Omer Barzani, and more.