Surviving on their feet: Survivor teams up with HOKA

HOKA, one of the world’s leading athletic footwear and apparel brands, has announced a strategic partnership with the upcoming season of Survivor, titled Survivor: Fire and Water, set to air soon on Channel 13.

For the first time in the show's history, contestants will compete in family pairs, fully outfitted with HOKA’s cutting-edge technology. Known for its innovation and advanced engineering, HOKA will provide essential gear designed to help participants tackle the physically demanding challenges of the island.

“HOKA’s partnership with Survivor is a natural fit,” said Galit Birnbaum-Navon, Marketing Director of HOKA Israel. “Our shoes and apparel are specifically designed to handle the toughest challenges—just like those the contestants will face on the show. I have no doubt that our professional gear will help them navigate the physically demanding tasks and rainy nights more easily.”

Contestants will wear a selection of HOKA's flagship footwear, characterized by oversized (maximalist) soles that combine maximum cushioning, lightweight construction, and superior support. In addition, they will don pieces from the brand's innovative apparel collection, featuring advanced fabrics with quick-drying technology and maximum comfort. The collection includes shirts, various types of pants, tops, socks, windbreakers, and other items designed with industry-leading technologies to enhance performance and comfort.

As part of the collaboration, the three finalists will receive a special athletic prize courtesy of HOKA, the official outfitter of Survivor.

HOKA’s footwear and apparel are available for purchase at New Run, the brand’s official importer in Israel, as well as WeShoes and select stores.

The new season of Survivor, premiering on November 23, 2024, on Channel 13, will feature 20 contestants in 10 family pairs. They will face tough physical and mental challenges, torn between loyalty to their family and the desire to win the million-shekel prize.