Tambur presents the color of the year for 2024: Warmth and optimism

Tambur, Israel's largest paint and construction materials company, announces the color of the year for 2024. This year, due to the situation in Israel, Tambur decided to express support and solidarity and chose to announce two shades as the color of the year. This decision also aligns with Tambur's positioning as an Israeli company - the color of Israel.

Tambur chose to announce the color of the year using AI technology to create video, images, and sound, thus combining innovative technology with a long-standing tradition.

The colors of the year for 2024 by Tambur are:

Primary color - 0640T Dry Gold (a touch of yellow).Complementary color - 1144T Park Water (subtle blue).

"Our initial choice for the color of the year 2024, 0640T Dry Gold ('a touch of yellow'), is based on the trend of well-being, one of the leading trends for the coming years in all areas of our lives. 'A touch of yellow' evokes a positive and comfortable feeling in our living and working spaces, enveloping us with simplicity, warmth, and blessings. It is a sandy and bright hue that connects us to nature and invites us to bring balance into our busy daily lives," explains Niva Yahyav Alon, Head of Design at Tambur.

Tsipora Ornstein Kassan, Deputy Marketing Director of the Tembor Group, explains the unique decision to choose an additional color for the color of the year: "When we chose 'Golden Touch' as our color of the year in June 2023, we examined the current trends and leading directions towards 2024 in the fields of architecture, design, and lifestyle, and we also planned the forecast, as we do every year. On Saturday, October 7th, everything will be painted in different colors. As part of Tembor's deep connection to Israeli society, we felt it was right to add another shade to 'Golden Touch,' one that represents hope and optimism, and we chose to deviate from the norm and select another color as the color of the year, 1144T Park Water ('Muted Blue'). The combination between them evokes the meeting of the sea and the sand - a local landscape pattern, and so Israeli. This year, we also chose to experiment for the first time with AI technology to illustrate our sources of inspiration and the connection between the two colors."