The fashion house: SACK'S opens new pop-up

A new pop-up for the SACK'S fashion brand opened this week at Tel Aviv Port. The space, open for three months, offers resort-style collections from past seasons with discounts of up to 80%.

The veteran fashion brand SACK'S opened a pop-up at Tel Aviv Port in what was once Castro's flagship store. The venue, which will be open for three months, spans approximately 300 square meters. Designed in a resort and summer vacation atmosphere, it offers a variety of collections from recent years.

To keep things attractive and equip you for your upcoming vacation, the pop-up, named "CASA SACK'S," offers items with discounts of up to 80%, with the price of an item not exceeding NIS 499. This is a great opportunity to enjoy the brand's joyful prints and colors without breaking the bank. The store features a variety of must-have items, including low-back swimsuits for under NIS 200, chic skirts for NIS 150, flowing dresses suitable for any occasion, and more. Additionally, anyone addicted to the brand's basics can find great deals here.

The SACK'S fashion brand was founded in 1984 by Ronit and Ilan Halfon. The brand, which started with wholesale sales and later with its first iconic store on Dizengoff Street in the 1980s, has grown into a fashion chain with 14 stores in Israel and approximately 1,600 points of sale abroad.

In 2008, Bar Halfon joined SACK'S and began integrating as a designer of one of the brand's lines, designing alongside Ronit Halfon various collections. After nine years, the baton was passed to the second generation, and today Bar Halfon is the chief designer of the brand in Israel, while Ronit Halfon is responsible for designing the collections sold abroad. In 2023, Amit Halfon was appointed CEO of the company.

Amit Halfon, CEO of SACK'S: "We had a business opportunity to move from our mall locations to an urban setting in the heart of Tel Aviv. We decided to create a unique space in design and experience for the customer and offer timeless fashion items at accessible prices."

Bar Halfon, Chief Designer of SACK'S: "We decided to open the pop-up out of a business and creative mindset, to move from the malls and reach an urban location at Tel Aviv Port. We decided to create a special fashion space in design and experience for the customer and offer timeless items at attractive prices."

CASA SACK'S, at the entrance to Tel Aviv Port.Open every day, including Fridays and Saturdays, from 09:30 to 22:00.