The Foster sisters' brand lands in Israel for the first time

International celebrities supporting Israel always bring joy, and two of the most notable figures in this regard are sisters Sara and Erin Foster. The American actresses, daughters of music producer David Foster, have dedicated a substantial portion of their social media to advocating for Israel, addressing anyone willing (or not) to listen. Now, the blonde sisters have taken another step by bringing their fashion brand, FAVORITE DAUGHTER, to Israel, where it will be available at the prestigious Factory 54 stores.

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Launched in Los Angeles in 2020, during the height of the COVID-19 pandemic, FAVORITE DAUGHTER has been seen as an exceptional success story, having emerged in a less-than-ideal time for starting a business. It quickly became a hot topic within Hollywood circles and beyond, gaining fans like Jennifer Aniston, Kim Kardashian, Courteney Cox, Kate Hudson, Kris Jenner, Ashley Graham, and many more. The brand’s collections are characterized by the style of “something you’d steal from your sister’s closet.” In other words, the brand was born out of a genuine intention to understand what women want and to design the clothes the sisters themselves would love to wear. Their focus is on key wardrobe staples that form the foundation of any look, alongside pieces with a trendy seasonal twist. The Foster sisters emphasize effortless style, with high-quality items that work seamlessly for both day and night, creating a harmonious and perfect wardrobe.

Today, FAVORITE DAUGHTER is sold in 210 stores across the United States and 30 international locations. The debut collection, launched in December 2020, focused on oversized sweaters, cashmere pullovers, bodysuits, and, most notably, items that fit the homebound lifestyle during the lockdowns—sweatshirts and joggers. The standout item in the collection was a hoodie sweatshirt featuring a collar that could double as an impromptu mask to cover the mouth and nose, the most prevalent look of those days. "We started working on the design and immediately realized it would be something special. Unfortunately, we were living in a strange time when masks were part of our lives, and who knew how long it would last?" Sara shared in an interview about the collection. "We struggled to remember to take a mask every time we left the house, so it seemed smart to design something with a mask always in place."

Since the pandemic, the brand has evolved into a full range of looks, from daywear for the office to evening drinks. So, what should you know? The new Fall 2024 collection, which has landed at Factory 54, will be showcased at the Ramat Aviv Mall and online, with prices ranging from NIS 249 to NIS 1,790. And if that’s not enough to excite you, some of the collection’s most sought-after pieces will soon appear on the screen in "Nobody Wants This"—a new series written by Erin Foster, set to premiere on Netflix at the end of September. This comedy series, inspired by her love life, stars Kristen Bell and Adam Brody.