The new brand offering clothing for every hour of the day

A new brand has entered the local fashion scene: Lian Kremer, which launched today (Sunday) with a collection designed to offer versatile options for all wearers. What does this mean? The brand's concept is based on "day to night" pieces – items that can be worn in the morning for a casual, effortless look while maintaining a chic tone. With a simple switch to a pair of heels or slightly more festive shoes, the same outfit can transition seamlessly to an evening look that is nothing short of perfect.

The brand was created to provide a solution for high-quality trendiness without confusion and at affordable prices. The items, available exclusively online, range in price from NIS 149 to NIS 299 per piece. What's available? As mentioned, effortless clothing with a subtle sexy twist that maintains a basic level of class. The brand plans to operate in monthly drops, with each drop bringing the latest in relevant innovation and contemporary style.

Many people think of the "day-to-night" look as the most effortless type of style – one that doesn't require any special attention. In reality, creating such a look can be quite tricky if you don't know exactly which key pieces you need. How can your outfit be both comfortable enough for busy daytime hours and elevated enough for a night out? You're not alone in facing this small but significant issue.

To address this, the capsule wardrobe was created – a collection of basic garments that you can mix, match, and style to turn heads, all while easing the transition from work attire to a chic evening look. The first drop from this new brand includes jumpsuits, "modest" tank tops with a playful cut-out detail, midi skirts in a neutral color palette that are easy to mix and match, T-shirts with accentuated cups, and items featuring asymmetrical pleats.