The new sportswear brand that changes the rules of the game

The world of sports fashion gets a refreshing addition with the launch of the new sportswear brand, SAPIR AVISROR'S TOUCH.

The new brand was born after four years of collaboration and the launch of five collections with the active sports brand Z sport. Following the success and the encouraging responses from customers, Sapir Avisror decided to embark on a new journey with a daughter brand with its own unique vision.

At its center is a logo that combines Sapir's fingerprint with the letter Z, as an attempt to symbolize her unique and uncompromising presence in every aspect of the brand.

TOUCH was born out of an ambition to expand horizons and explore new territories in the world of sports fashion. Territories that have been pretty much ignored so far by the big companies. For example, as part of the program, the brand will include a collection of bodysuits, designer swimwear, and items specially adapted to the religious sector. In addition, the brand's activity is expected to expand to the men's category as well and offer a variety of complementary accessories.

The first part of the brand, which can already be purchased, will focus on ACTIVEWEAR. The first collection offers nine cuts made from two unique types of fabric: FOUR WAY STRETCH fabric and POLYAMIDE fabric. These fabrics, which are the quality signature of the brand, were carefully selected to ensure a perfect combination of comfort, flexibility and durability.

The fabrics are integrated into trendy sports clothes that maintain the fashionable line that stands out in the world of sports clothes, while maintaining high standards and quality.

In the result test, the fabrics in the collection are super high quality. The tights, which are the heart of any sports collection, are flexible and elastic. The fabrics are thin and pleasant on the body, but at the same time gather the body well. Their cut is high, they sit great on the waist and do not slip, thus allowing a comfortable and continuous workout. The tops in the collection sit nicely, the fabrics are comfortable and hold up well even after several washes.

In terms of colors, you can see here items in classic colors of black, blue, white and gray, alongside seasonal colors of orange, purple, turquoise and even speckled.

Price range: NIS 25-299, on the website