The product that meets your skin's specific needs

What exactly is a primer? Is it part of our skincare routine or our makeup routine? When do you apply it, and why do we even need it? These are all questions we ask before trying a primer, but the bottom line is that a primer is one of those products we didn’t know we needed until we tried it.

A primer is essentially the last step in your skincare routine, which is also the first step in your makeup process. It is an intermediary product whose sole purpose is to create a perfect canvas for makeup.

Primers address the specific needs of your facial skin - they can reduce pore visibility, blur redness, hydrate the skin, add radiance, balance oily appearance, and perform other actions to prepare the skin for makeup.

The reason it is so important to use it before applying makeup is that a good makeup look starts with the base. Whether it’s foundation, powder, blush, or bronzer, when applied over a primer, the makeup looks better and blends smoothly and harmoniously with the skin, giving it a more natural and fresh appearance. Additionally, unlike times when we come home after a long day only to find our skin looking tired and lifeless (or our makeup gone), a primer helps the makeup last longer and look as fresh in the evening as it did when we first left the house.

Illuminate - For Radiant and Glowing SkinThe Photofinish Illuminate Primer is one of makeup artist Idan Bar Shalit’s favorites. It is enriched with crushed pearls and vitamin C, giving the skin a radiant and glowing appearance - perfect for those who want to blur the look of tired and lifeless skin. The bonus: it can also be applied to the décolleté, hands, and even legs for added shine and glam.

Correct - Eliminate RednessPhotofinish Correct is a primer designed to balance and blur red and irritated skin, giving it a natural and fresh look. This unique primer comes in a green pigment, and its formula contains ingredients like soothing algae, roses, and mushroom extracts that immediately balance the skin. Additionally, it strengthens the skin's barrier and protects it from environmental damage, resulting in calm, balanced, and makeup-ready skin.

Control - Neutralize Shine and Balance OilinessPhotofinish Control Primer is designed to neutralize shine and oiliness in the facial skin. Typically, oily skin tends to have open pores, and one of its main issues is that it “drinks” makeup within a few hours. The primer contains salicylic acid and zinc, preventing a shiny, oily look and helping achieve a matte and smooth appearance without fine lines.

Primerizer - A Primer and Moisturizer in OnePhotofinish Primerizer is a unique primer that combines two products - a primer and a moisturizer. On one hand, it is a primer that prepares the facial skin for makeup and ensures its longevity, and on the other hand, it hydrates the skin for up to 72 hours and enriches it with hyaluronic acid. Like a glass of water for the skin, the primer is designed for dry and dehydrated skin, giving it a fresh, lively, and moisturized appearance.

In collaboration with Smashbox