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The Jerusalem Post

The undisputed ruler of the kitchen: The sink takes center stage

 
 A sink by the Swiss brand FRANKE, distributed in Israel by NOTALY (photo credit: PR)
A sink by the Swiss brand FRANKE, distributed in Israel by NOTALY
(photo credit: PR)

For years, kitchen design focused on cabinets, seating areas, and accessories. But now, the trend is shifting, and the sink is stepping into the spotlight.

The journey through any home begins in the kitchen—a space for cooking, dining, conversations, and shared moments over a glass of wine. Traditionally, attention centered on storage and seating, but today, the sink emerges as the kitchen's new focal point.

Swiss brand FRANKE, with over 113 years of expertise, has become the world’s largest manufacturer of granite and stainless steel kitchen sinks. Driven by a deep understanding of user needs, FRANKE designs solutions that make working in the kitchen more convenient, efficient, and enjoyable.

FRANKE’s sink designs reflect a lifestyle philosophy tailored to modern families. The kitchen, rather than the living room, has become the family’s gathering hub. Recognizing this shift, FRANKE positions the sink as the kitchen’s beating heart—where evening meals, social gatherings, and family mornings begin.

The FRANKE MARIS collection offers granite sinks equipped with innovative features such as cutting boards that fit directly over the sink, drying racks, strainers, and compartments for storing fruits and vegetables. These elements ensure a clean and organized kitchen space.

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FRANKE sinks are designed to be deep and spacious, making it easy to clean large pots and baking trays. Available in a range of colors—including white, black, beige, and metallic brown—they withstand temperatures up to 280°C without cracking or fading. Made from quartz-based granite, they are resistant to scratches and damage while maintaining a sleek and elegant appearance.

Thanks to a unique sanitary treatment, FRANKE sinks maintain high hygiene standards and prevent bacterial growth, making them ideal for families. Additionally, NOTALY Group, the exclusive importer of FRANKE products in Israel, has secured a halachic-technological certification, ensuring the sinks meet kosher requirements for religious households.

 A sink by the Swiss brand FRANKE, distributed in Israel by NOTALY (credit: PR abroad)
A sink by the Swiss brand FRANKE, distributed in Israel by NOTALY (credit: PR abroad)
In addition to sinks, NOTALY Group imports advanced garbage disposals and other kitchen accessories. Ohad Levi, CEO of NOTALY, explains, “The combination of precise Swiss engineering with a rich tradition has made FRANKE the world’s leading kitchen sink manufacturer.”

The new era in kitchen design begins with a sink—functional, stylish, and an integral part of the modern lifestyle.

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