This is how the cruise company attracts vacationers

Norwegian Cruise Line (NCL), the international cruise company, unveils its new brand positioning, "MORE", with the aim of giving its passengers a richer and more diverse cruise experience.

As part of the move, NCL is upgrading its popular Sea package to the More At Sea package, which will offer a wider range of premium benefits to passengers. The new package includes an expanded selection of recognized international alcoholic beverage brands, such as Gray Goose vodka, Casamigos tequila, Woodford Reserve bourbon whiskey and more. In addition, passengers will be able to enjoy a selection of more than 100 special cocktails.

In the culinary field, passengers on cruises of seven days or more will be treated to additional special meals, including the opportunity to enjoy three first courses and desserts at each meal.

NCL also upgrades the internet browsing experience with access to the high-speed Starlink network. Each passenger in the room will receive 150 minutes of dedicated Wi-Fi access, allowing more people to stay connected during the cruise.

David Herrera, president of Norwegian Cruise Line, explains: "We've spent a lot of time listening to our guests and travel partners, and we've discovered that what they want is to see more, do more and have more fun when they vacation with us, and to do it easily and simply."

In addition to these upgrades, NCL is expanding its entertainment offering with new international musical productions, such as Revolution: A Prince's Celebration which will debut aboard the new ship Norwegian Aqua in 2025.

The company is also launching a new mobile application that will simplify the cruise planning process and allow passengers to more easily make reservations on the ship, including dining, shore excursions and entertainment.

With a fleet of 19 ships and approximately 450 destinations worldwide, NCL continues to expand its cruise offerings. Starting in 2026, the company will offer a greater variety of short cruises, cruises to the Caribbean and the Bahamas, and more diverse itineraries in Europe.

In the next two years, the company's most innovative ships, Norwegian Aqua and Norwegian Luna, will offer more attractions, as well as the debut of the Aqua Slidecoaster - the world's first hybrid roller coaster and water slide. With exhilarating double slides and a magnetic lift that propels adventurous guests through two different tracks, this innovative attraction will feature three floors of thrilling twists and turns around the ship's funnel.

The company will also debut its signature Thai restaurant, Sukhothai, as well as its debut diner featuring a dedicated plant-based menu.