Trending eyewear styles: What influencers will be wearing next

Who doesn't remember when wearing glasses was considered a social stigma? Once something we tried to hide, eyewear has now evolved into one of the hottest accessories in fashion. This transformation is especially noticeable among younger generations, who have redefined what were once seen as “grandpa glasses” into bold fashion statements.

A perfect example of this shift is the rise of MOSCOT. Founded in 1915 by Hyman Moscot, who sold glasses from a pushcart on New York's streets, the Jewish-American brand is now a top choice for stylish young consumers. Known for its distinctive frame arms and unique color palettes, MOSCOT's iconic frames range from NIS 1,900 to NIS 2,300—a price point embraced by those who value five generations of craftsmanship.

SHALDAG Group, the exclusive importer of top-tier eyewear brands, brings a diverse selection of luxury options for Winter 2024-25. Leading the collection is the legendary French brand HENRY JULLIEN, with over a century of experience in crafting glasses that double as fine jewelry.

Metal Frames: NIS 3,200–NIS 3,800

Rimless Frames: NIS 1,800–NIS 2,200

The collection also features more accessible brands:

ETNIA BARCELONA, inspired by the vibrant streets of Spain, offers frames for NIS 1,200–NIS 1,500.GAST, an Italian brand known for modern urban designs, ranges between NIS 900 and NIS 1,100.Eyewear as a Personal Statement

Shani adds, “We are proud to bring Israel the best luxury brands in eyewear. Each frame we offer is a masterpiece of design, quality, and materials. We believe glasses are more than a tool for vision—they are an extension of one's personal style. That’s why we carefully select the brands representing SHALDAG, ensuring our customers a unique optical experience.”

The new collection is now available in premium optical stores across the country, offering a variety of styles to suit different tastes and needs.