What does a skincare brand do during renovation? Opens a pop-up

The international skincare brand Kiehl's is expanding its presence in Israel with the opening of a new pop-up store at the Ofer Ramat Aviv Mall. The temporary store, operating throughout December, is designed to meet the needs of the brand's customers while its flagship branch at the mall undergoes extensive renovations.

The new store, spanning 35 square meters, is located on the second floor of the mall near Aroma Café. Its design remains true to the spirit of the well-known New York brand, combining over 170 years of tradition with contemporary innovation in skincare.

Anyone visiting the pop-up can enjoy the full shopping experience, including the complete range of skincare products for the face and body, for both women and men. A team of skincare experts, trained internationally, will provide diagnostics and personal consultations, offering product trials as part of the brand's "Try Before You Buy" policy.

Kiehl's, imported and marketed by L'Oréal Israel Group, currently operates five boutique branches across the country: At Ramat Aviv Mall, Dizengoff Center, TLV Mall, Ofer Grand Mall Haifa, and Malcha Mall Jerusalem. The brand is known for its personalized approach and the use of advanced technology for diagnosing skin needs, allowing precise matching of skincare products for every customer.