With over 100 new products: Lifestyle brand gets a makeover
The beauty brand's products will launch in gray, silver, and white at 250 Super-Pharm stores and online. "It's a dynamic brand evolving with our consumers," says company leadership.
Over 100 new products from the makeup, skincare, and beauty accessories categories will be introduced as part of the rebranding of the lifestyle and beauty brand, MILUCCA. All these items will be available at approximately 250 Super-Pharm branches and on the Super-Pharm website.
The new products will feature shades of gray, silver, and white, with prices ranging from NIS 20 to NIS 60. Additionally, newly designed sales stations will be launched across the store network, all supported by a significant marketing campaign.
Danny Luzon, Deputy CEO and VP of Trade at Super-Pharm, stated, "Since its launch, MILUCCA has delivered a breakthrough for Israeli consumers, offering a wide range of quality products at affordable prices. The new product collection aligns with evolving global trends and is based on the latest international styles, tailored to our target audiences."
Shiran Elitzur, Brand Development and Import Manager at Super-Pharm, added, "MILUCCA is a vibrant, dynamic brand that evolves alongside our consumers. We wanted to offer products that accompany our customers throughout the day—from morning makeup routines to evening skincare regimens. With over 100 new products, this reflects our commitment to continue innovating in the ever-changing beauty world."
Jerusalem Post Store
`; document.getElementById("linkPremium").innerHTML = cont; var divWithLink = document.getElementById("premium-link"); if (divWithLink !== null && divWithLink !== 'undefined') { divWithLink.style.border = "solid 1px #cb0f3e"; divWithLink.style.textAlign = "center"; divWithLink.style.marginBottom = "15px"; divWithLink.style.marginTop = "15px"; divWithLink.style.width = "100%"; divWithLink.style.backgroundColor = "#122952"; divWithLink.style.color = "#ffffff"; divWithLink.style.lineHeight = "1.5"; } } (function (v, i) { });