Your skin, but better: Leading brand launches innovative foundation
New foundation in 53 shades celebrates the true beauty of Israeli women through #InMySkin campaign.
Luxury and professional makeup brand Bobbi Brown is redefining foundation rules with the launch of the NEW Weightless Skin Foundation SPF 15. This innovative product, developed after extensive research on over 7,000 skin tones worldwide, promises to deliver a natural and authentic appearance.
Unique Campaign Featuring Real Women
In honor of the launch, Bobbi Brown has created a special campaign showcasing real women celebrating their unique beauty. In Israel, the campaign features three inspiring individuals:
• Einav Cohen - Influencer and fashion blogger• Raz Shapira - Pediatric emergency nurse and mother of three daughters• Sapir Berman - Transgender woman and football referee
The campaign focuses on strengthening connections with consumers through genuine, personal communication from woman to woman. It explores the intersection of identity and makeup, demonstrating how the product empowers women to live their lives to the fullest.
The Concept: #InMySkin
The campaign invites women to share the beauty of what it means to be #InMySkin with the new foundation. It encourages women to reveal their true selves and discover their best - every look, every feeling - uniquely expressed when going beyond the surface.
A Wide Range of Shades
The product is available in 53 authentic shades, tailored to different undertones, skin types, and concerns. This aligns with the #InMySkin message, highlighting the uniqueness of every individual.
Innovation in the World of Makeup
The NEW Weightless Skin Foundation offers a matte finish that perfectly matches skin tone, feeling and looking like a second skin. The innovative formula provides medium coverage that is comfortable and breathable, without a "mask" effect.
Thanks to smart skin-balancing technology, the foundation regulates oil and shine while providing 24-hour hydration. The result is a look that emphasizes true beauty, revealing skin rather than makeup.
Product Benefits
According to consumer testing conducted on 166 women after one week of use:
• 96% reported more balanced skin• 91% noted a healthier skin appearance• 92% said the product left their skin feeling hydrated all day
Bobbi Brown's NEW Weightless Skin Foundation invites us all to celebrate our true beauty, take pride in who we are, and live every day #InMySkin.
In collaboration with Bobbi Brown
Jerusalem Post Store
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