Mining CEO: Junior leaders have a publicity problem
American Pacific Mining Corp. co-founder and CEO Warwick Smith thinks some of the accomplishments junior miners have had in recent years deserve the kind of celebration often given to Facebook’s Mark Zuckerburg or Tesla’s Elon Musk, who are hailed by millions for their entrepreneurial accomplishments.
While the success of many mining companies is generally known throughout the industry, Smith said the praise often stays inside of those circles, which leads him to believe there are plenty of retail investors unaware of the market.
More than meets the eye
“Good juniors have continued to persevere, raise funds and drill,” he wrote in a guest opinion piece submitted to Global Mining Review. “In my view, celebrating junior miners as entrepreneurial ventures will help demonstrate the value of juniors inside and outside the industry; generate increased interest and excitement with the larger investing community; increase visibility and engagement with non-traditional audiences for resource sector investment (including technology, green transition, Millenials and Gen Z); attract the public mindshare needed to dispel misconceptions about modern mining operations and communicate mined metals’ role in consumer technology, electric vehicles and the transition from fossil fuels.”
Smith said the promotion of junior miners will help curb the thinking by some in the industry that junior operations are a “tolerated necessity” or not economically viable.
Investing in generalities
The bulk of investors are generalists who deploy capital in sectors that are making moves, as opposed to business people who prefer to focus on one specific industry, Smith said, adding that mining executives should focus on marketing to the former.
“We need to focus on attracting them en masse, as opposed to simply marketing to the same group time and time again,” he said. Augusta Precious Metals $0 (10 Years) $50,000 "Best Overall" by Money Magazine, Award-Winning for 6 Years, Thousands of 5-Star Rankings Goldco Vary $25,000 Industry leader with over $2 Billion in gold and silver. Top rated precious metals company with buy back guarantee American Hartford Gold Vary $10,000 American Hartford Gold, ranked #1 Gold Company on Inc. 5000, boasts thousands of A+ BBB ratings and 5-star reviews, endorsed by Bill O'Reilly and Rick Harrison..Expand Details
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