L’Oréal Israel announces beauty-tech challenge winners

L’Oréal Israel’s beauty-tech challenge announced its three winners on Sunday night.

The challenge was open to Reichman University students to create a strategy to increase beauty-tech awareness among Generation Z’ers through diverse consumer communities, thus encouraging the new consumers to experiment with tools and technologies that help in the personal adjustment of beauty products.

The three students who won were Alma Ehrlich (Business Administration and Entrepreneurship), Mai Kramer (Computer Science) and Hedi Ofari (Law and Government). They will travel to the L’Oréal world headquarters in Paris for a series of business meetings.

The student group beat out eight other groups.

Part of the partnership

The final event that took place on Sunday night marked the end of the first term for the new student club that was opened – Leaders Club – founded by the L’Oréal Israel Group and Reichman University, under the auspices of the Adelson School of Entrepreneurship.

Elie Sagiv, CEO of the L'Oréal Israel Group: "The decision to establish the LEADERS Club for innovation and international leadership was made out of our constant ambition at L'Oréal to bring the best talents, on the one hand, and to be connected to our consumers and the younger generation, on the other hand. Establishing the club under the Adelson School of Entrepreneurship at Reichman University was natural for us.

Reichman University, like the L'Oréal Group, promotes and encourages excellence and entrepreneurship, and we found that under the School of Entrepreneurship, there is a need for a club that emphasizes management, innovation and entrepreneurship from the angle of a leading international corporation in its field, an angle that did not exist in any existing student club. It was fascinating to hear the students' creative final presentations, and there is no doubt that a fascinating trip awaits them and their fellow winners from next semester, of meetings with senior figures at L'Oréal's global headquarters in Paris."