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The Jerusalem Post

Melisron's 'Blue and White November' initiative supports Israeli farmers

 
  (photo credit: ASAF LEVI)
(photo credit: ASAF LEVI)

Melisron is embarking on a variety of initiatives to support the Israeli economy, as part of the "Blue and White November" move. Farmers in the south and north of the country have been hit hard by the war, and the lack of labor, which together endangers the ability to harvest and sell the produce on the farm.

In this framework, the Ofer Mall chain will support the farmers by providing Yarek HaSade and Dov Market, which have agricultural fields in the south and north, with space to sell the goods in the malls, thus reaching out and defeating the difficult period.

The farmers will sell packages of vegetables and fruits made in Israel by Yarek HaSade from the south of the country, in Ofer the Grand Mall Petah Tikva, in Ofer Rehovot.

In addition, Ofer malls in northern Israel will sell "Dov Market" farm packages: Ofer Grand Canyon Haifa, Hutzot HaMifrats, and Ofer Nof HaGalil. Bear Market packages will go on sale on Fridays from 10:00 a.m. to 2 p.m.

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The packages include a variety of fruits and vegetables, including: cherry tomato packages, pepper packages in different colors, avocado packages, citrus fruit packages of various types, cucumber packages and more.

Chassis price: 100 NIS

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