Yoga Priestess Yuval Nassie: Ambassador for Calm after loss

Yoga priestess Yuval Nassie (27), who lost her husband Major Ariel Ben Moshe z"l in the battles of October 7 near Gaza, was chosen to serve as an ambassador for the stress reduction dietary supplement: Calm It, from The Eye Brand. 

Climate It's new campaign, starring Yuval, is expected to launch in January, and part of the brand's revenue will go to the IDF Widows and Orphans Association. The campaign will include, among other things: digital advertising, social media activity, and point-of-sale advertising. 

Yoga priestess Yuval Nassie (27), who lost her husband Major Ariel Ben Moshe z"l in the battles of October 7 near Gaza, was chosen to serve as an ambassador for the stress reduction dietary supplement: Calm It, from The Eye Brand. 

Climate It's new campaign, starring Yuval, is expected to launch in January, and part of the brand's revenue will go to the IDF Widows and Orphans Association. The campaign will include, among other things: digital advertising, social media activity, and point-of-sale advertising. 

Major Ariel Ben Moshe commanded the force that arrived at Kibbutz Reim on the morning of October 7. He fought for many hours in which he saved many lives, and unfortunately, at the entrance to the last house on Kibbutz Ariel, he died defending the people he loved so much.

According to Alex Northrop, CEO and owner of The Eye Brand: "The choice of Yuval is an inspiration and a model for women and young women who will gain the strength, self-confidence and resourcefulness to choose life, as Yuval has taken upon herself. When she was first interviewed about Ariel's death on the Ovda program, we discovered a young woman with empowerment 

An extraordinary soul alongside a connection to the worlds of yoga that entails a connection to the mind and body. Yuval's approach and the fact that it fits our agenda with the nutritional supplement Calm It."

Yuval Nassie on choosing her as an ambassador: "The phone call and the offer I received for the campaign surprised and excited me a lot, and I hurried to try the product. The humanity and values of the company were felt to me immediately and at the moment everything created a feeling of home within me. The world surprised me, no doubt, but I realized that we do not have the option of choosing to live a life free of suffering. Unfortunately, it is also impossible to choose the cards we receive. But at the same time, it feels like there is a lot of choice within the world of coping, and maybe it is there that you can always find light." 

She said: "This campaign is very exposed and honest to me, but I fell in love with the product and the ideas that lead the brand, and maybe my participation in it will be worth more than any post or story we see on Instagram. And the saying is simple, I'm here.. Let's live."

The Israeli company The A Brand, owned by businesswoman Alex Nortrop, broke into consciousness with Israel's best-selling hair supplement – Phil It. With the help of a team of experts that includes some of the best food engineers, pharmacists and nutritionists in the country, The Eye Brand develops world-class products. The products are 100% natural and contain patented ingredients that meet the strict standards of the Ministry of Health and the FDA. 

The development is carried out here in Israel, in a factory with GMP and ISO standards that guarantee production conditions and quality control at high standards. 

"The Eye Brand" offers a variety of groundbreaking nutritional supplements that provide a solution to a variety of problems and coping with the challenges of a stressful and busy routine: increased exposure to stress, a unique climate, poor nutrition, pregnancy and childbirth, lack of sleep and more.