Lanistar sets its sights on Brazil’s booming gaming market

Lanistar is making a bold and calculated move into Brazil’s gaming industry, one of the fastest-growing markets in the world. Transitioning from its fintech roots, the company is now focusing entirely on this exciting sector, bringing its expertise to an industry poised for massive growth. With a comprehensive vision for the market, Lanistar is set to make a significant impact as Brazil adopts clear regulations for gaming and sports betting.

The timing couldn’t be better. Brazil’s new framework is creating a level playing field for operators, and Lanistar is already in line to secure one of the first licenses. With its focus on innovation, responsible gaming, and customer experience, the company is positioning itself as a major contender in this booming market.

Brazil’s Gaming Industry is Heating Up

Brazil is quickly becoming one of the hottest markets for gaming and sports betting. Over the past year, Brazilians spent 68.2 billion reais ($12.2 billion) on international betting platforms, highlighting the enormous demand. In response, the Brazilian government introduced Normative Ordinance 827 to regulate the industry. Operators now have until December 31, 2024, to secure licenses, paying a BRL30 million ($5.9 million) fee for a five-year license. This move has created a massive opportunity for companies ready to jump in and meet the new standards.

Lanistar is already ahead in this race, actively working to secure one of the first licenses issued by SIGAP (Sistema de Gestão de Apostas). With this license, the company can operate multiple platforms, positioning itself as a strong player in this promising market.

Lanistar’s Big Move: Focused and Ready

To fully dedicate itself to the gaming sector, Lanistar sold its UK-based assets and intellectual property to Nexus International. This strategic shift allows the company to maintain a laser focus on Brazil’s gaming market. Founder Gurhan Kiziloz emphasized that aligning with Brazil’s clear regulations is a win for everyone. By ensuring player safety and creating a stable environment, Lanistar is setting the stage for long-term success.

Ready for What’s Next?

Brazil’s gaming industry is at a turning point, and Lanistar is stepping in at the perfect time. With its complete focus on the market and a comprehensive strategy, the company is not just entering the market—it’s positioning itself as a leader. Whether it’s the platform’s innovative features, its commitment to responsible gaming, or the unbeatable bonuses, Lanistar is creating a gaming experience players won’t want to miss.

The question isn’t whether Lanistar will succeed—it’s how big they’ll go. For players and enthusiasts in Brazil, this is your chance to be part of something exciting. Stay tuned as Lanistar transforms the way gaming is done in one of the most exciting markets in the world.

This article was written in cooperation with LANISTAR