Marina Ilina PIN-UP: Tech Leader of the Future

Marina Ilina PIN-UP Innovative Solutions for Doing Business in the Tech Industry

Since the beginning of hostilities in Ukraine, even those who are not interested in technology learned about PIN-UP Global and its founder Marina Ilina. This happened thanks to the activities of the PIN-UP Foundation, which was actively involved in helping residents of the front-line territory. The foundation's volunteers have become effective helpers in Kherson, Kharkiv, and other Ukrainian regions with intense military operations. PIN-UP Global's reputation as a responsive and active participant in operations to rescue people from combat zones has attracted special attention to this ecosystem of independent companies. Although Marina Ilina PIN-UP was previously known as a young promising leader in the field of innovation, she is increasingly being associated with humanitarian projects. Let's take a closer look at this bright personality who has achieved so much at a young age.

Brilliant Career of Marina Ilina: Secrets of Success

Mariana Ilyina is an impressive example of a woman who can achieve convincing success in both technology and business. That’s why her name regularly appears on the top receivers of various awards, including:

• Woman in Tech from Forbes
• Leader of the Year according to SBC Awards, etc.

In 2023 alone, PIN-UP Global received 16 international awards in various fields. What is the secret of her success?

"My passion lies in using technology to bring about positive change and advancement" — Marina Ilina.

Marina is not only the founder of the international ecosystem PIN-UP and its CEO but also its muse. It was her vision of a multi-component business structure that inspired the PIN-UP business journey. As a result, a new type of business ecosystem has appeared that corresponds to the opportunities and challenges of the 21st century.

Marina's career in the digital industry began as a manager in IT companies developing software for the iGaming industry. Having received an economics education at the East Ukrainian National University in Luhansk, she came to work in the IT field as an organizer of business events and a marketer. But gradually, the broad prospects of new technologies fascinated her more and more and stimulated her to search for new forms of their implementation in business. Subtle intuition allowed her to see new points of growth, and thus, the PIN-UP concept was born.

PIN-UP: A Business Without Borders

PIN-UP Global is not a company creating entertainment products but an international ecosystem. The ecosystem strategy was not chosen by the founder of the brand by chance or as a fashionable trend in the iGaming industry. Rather, it was a rational response to the demands and challenges of doing business on a global level. 

As an economist, Marina understood that managing numerous branches of an international business from one office was simply ineffective. Modern markets are too dynamic and require an instant response. Therefore, the presence of a head office, without which not a single important decision will be made, would not allow a business to keep up with the times and take a leading position in the industry. That is why a more flexible structure was chosen, which corresponds both to the challenges of the time and to the digital thinking that is increasingly gaining dominance as we move deeper into the 21st century.

"We are in a very dynamic market, where we need to set the pace and seize the moment of decision-making that will allow us to achieve maximum results" — Marina Ilina PIN-UP Global.

Segmental Structure of PIN-UP Global Ecosystem

The idea of a network was chosen as the organizational basis of PIN-UP Global. It consists of different directions or segments with their unique mission, objectives, strategies, etc. Many links connect the IT products developed by the companies in the PIN-UP ecosystem and their clients, partners, suppliers, distributors, affiliates, and other participants in the business cycle. This entire unique organization was named BOES (Business Online Entertainment System), and over the years of its development since 2016, it has proven its high efficiency.

“We decided to completely rebuild the structure to a matrix management model and become an ecosystem. This helped us scale without losing quality” — Marina Ilina PIN-UP Global.

8 Segments of the  PIN-UP Global

The PIN-UP Global ecosystem consists of 8 structural segments responsible for their unique areas of business activity and the PIN-UP Foundation, which arose in connection with the war in Ukraine.

• PIN-UP. TECH is a key area of activity, as it ensures the creation of software for the iGaming market and the search for new technological solutions that can surprise and captivate the target audience.
• PIN-UP. BUSINESS focuses on ensuring business processes and such important components of the success of business projects as strategic planning, selection of personnel, administration, legal structuring, etc.
• PIN-UP.CARE provides connections with non-profit organizations that work for the benefit of society. PIN-UP initiates charitable activities, participates in socially significant projects, including environmental protection, assists vulnerable groups of the population, etc. It is based on the experience of this segment that the Marina Ilina PIN-UP Foundation was created.
• PIN-UP.TRAFFIC provides payback traffic for all services and products of the PIN-UP ecosystem, no matter what markets they are offered.
• PIN-UP.CRM focuses on interaction with consumers, striving to create an ideal user experience.
• PIN-UP.TEAM takes care of the well-being of staff, immediately responding to all requests and problems arising from any of the PIN-UP’s employees.
• PIN-UP.INVESTMENTS specializes in providing investments for various projects, such as iGaming software, AI, payment systems, etc.
• PIN-UP.PLAY unites companies that provide online entertainment services in various countries, including Ukraine, Poland, Armenia, India, Peru, etc.

If you want to know what an effective company structure will be in the 21st century, study the ecosystem of PIN-UP Global and its segments. The founder of the brand, Marina Ilina, has great faith in technology and follows a special innovative approach to regulating business processes. Therefore, the international ecosystem PIN-UP she created is unlike any other and offers an effective business model that other market participants try to follow.

In addition, Marina pays special attention to humanitarian projects. Marina Ilina PIN-UP Foundation has been making a huge contribution to ensuring the safety of the population in the combat zone since February 2022. Such a responsible approach to both doing business and caring for the needs of society has made Marina one of the leaders not only in the industry but also in Ukrainian society as a whole.

This article was written in collaboration with Robert Browne