The reasons for Casino.Org's success in the online casino market in Canada

Canadians love to have a flutter – you could almost regard it as a national pass time as such a high proportion of the population say they have had a real-money flutter in the last month.

 According to recent IPSOS data, six in ten Canadians spend money on gambling, while four in ten do not. Forty-three percent spend between $1 and $20 a month, while fourteen percent say they spend between $20 and $100. Only a tiny percentage are what would be classed as big spenders, with three percent claiming to have a gambling spend of over $100 a month.

Online casinos and betting sites are fuelling growth

All forms of gambling are popular, but the growth in online casinos and sports betting has fuelled market growth. However, one thing that most Canadians are not prepared to take a gamble on is their online safety. While the provinces and territories are all self-governing when it comes to regulating gambling, Ontario has led the way in establishing a fully regulated commercial marketplace, and Alberta is keen to follow its lead. 

Looking for in-depth experience?

However, it is not just regulation that ensures players have access to the best online operators. Expert review sites like Casino.org are also an essential part of the mix. While a license from a state regulator reassures players, this does not guarantee that a site will be fun and entertaining or offer the kinds of games they want to play. 

Some players are happy to chance their luck and try out any site they come across that seems to offer games they want to play or have what appear to be verified payment methods. However, most players are looking for more than this, and this is where unbiased reviews are invaluable. Casino.org's success in Canada has been built on decades of experience in global gambling markets. 

Objectivity is key

Rather than offering purely subjective feedback, their analysis and rankings are based on data they collect on all the online casino sites operating in the market. This allows them to offer extensive advice on a big variety of online casinos, and they are not afraid of telling it how it is. As they are independent, their advice is unbiased, and they not only tell iGamers which sites are great but also have an avoid list. This is incredibly useful as, unfortunately, some online casinos are just scam sites or money-laundering facilities. 

Tried and tested methodology

The experts at Casino.org are proud of what they do. General Manager Alexander Korsager explains, saying, 

"Players have trusted our opinions for over two decades thanks to our robust 25-step casino review process. This gives them peace of mind when playing on our recommended sites. We do not employ a tick-box, hands-off approach or take blindly what the sites tell us about how they operate the games on offer. We actively try out the sites. You could say that is a tough job, but, well, someone has to do it!"

"By playing on the sites we recommend, we can ensure that the sites promise what they say they will deliver. We know that they are safe because of their various licenses, and then we take a three-sixty look at all elements of the online casinos before making our recommendations."

Korsager goes on to outline what his team of reviewers are looking out for:

• Security
• Regular Promotions
• Game Variety
• Mobile Experience
• Payment options
• Customer Experience

Security

Reviewers look for sites owned by known industry leaders like Baytree Interactive, which operates Spin Casino, Ruby Fortune and Jackpot City in Canada. While they are not averse to new, entrepreneurial sites, it is essential that they have robust funding behind them. After all, customers trust them with so much data and financial information, and they need to have deep enough pockets to pay out if a player cashes out that elusive jackpot. They also look for reputable licenses like The Malta Gaming Authority and eCOGRA membership.

"eCOGRA is an independent auditor, and while membership is not obligatory, it is a good trustmark that a reputable operator will display with pride."

Promotions

Great casinos offer and deliver attractive promotions and bonuses. They want to attract new players and keep registered ones from wandering. However, Casino.org warns players to be careful and not be swayed by offers that look too good to be true. They read the small print and make recommendations not just on the size of the bonus available but also on the wagering requirements to ensure iGamers understand what they have to do to claim the free cash.

Game variety

With Canadians loving to gamble, online casinos must work hard to ensure they have an attractive games lobby or risk iGamers wandering off elsewhere. Casino.org checks out quantity, quality and payout rates. While one online casino might appear more attractive because it has a larger games library, it might have a lower average payout rate than its slightly smaller competitor.  If the payout rate is higher, it will get a better overall rating in this category.

Mobile experience

With so many players gaming on the go, the quality of the mobile experience is essential. It is no good if a game is great on a large desktop computer but is all glitchy in iOS and Android. The highest-scoring online casinos have apps and offer a seamless transition between casino site and app. To get a decent rating, Casino.org maintain that at least 95% of the games library must be available for play in the app. Alternatively, if the casino does not have an app, it must have a fantastic mobile web version. 

Payment options

Casino.org is a trusted review site because it has high expectations regarding payment options. An online casino must have ten or more deposit and withdrawal options to get highly rated. If big, trusted payment partners like PayPal, Visa, Mastercard, Much Better and Interac are not available, it is a red flag for the reviewers. With crypto increasingly popular, they are constantly checking out which sites accept and payout using cryptocurrencies.

Customer support

Casino.org do not just take the casino's word for it; to get full scores, they want to see how a site reacts when things go wrong. Top-rated sites have 24/7, easily accessed customer support and respond in a timely manner.

Finally, Casino.org give a casino a final rating based on all the data received, and then the reviewer will add their own personal insights – a human touch is always important.  The process is not stuck in time either, as the lists are continuously reviewed and updated.

If a casino improves, it can find itself rising up the rankings, and a top-listed one that sits on its laurels might find itself sliding down. Casino.org keeps online casinos on their toes and keeps customers informed of what is what.

This article was written in cooperation with TMM