Tiv Ta’am launches festive culinary campaign for Rosh Hashanah and Tishrei Holidays

In celebration of the upcoming holidays, the Tiv Ta’am chain is rolling out a vibrant, culinary-focused campaign this week. As part of the initiative, Tiv Ta’am is offering a selection of unique products, encouraging customers to create new holiday blessings that align with their culinary preferences and the brand’s "freedom to choose" philosophy.

The campaign, conceptualized, filmed, and edited by the Bauman Ber Rivnay advertising agency, will air across TV channels, including a special focus on the Russian-speaking community, as well as through digital platforms, radio, and social media.

The ad features various supermarket scenes, with customers preparing for the holidays, and each scenario humorously highlights a different blessing. For example, when the narrator blesses, "RIBS (tzlaot) - May we never fight," the scene shows customers complimenting one another while waiting at the butcher’s counter. Another example features the blessing, "Lamb (taleh) - May we rise above ourselves," where two customers both reach for the same pack of lamb, but instead of arguing, they shake hands. Tiv Ta’am has also included traditional blessings, like carrots (gezer) for "May we hear good news" and beets (selek) for "May our enemies be removed."

In tandem with the campaign, Tiv Ta’am is offering a variety of special deals, discounts, and promotions to help set the perfect holiday table.

Avivit Levy-Naim, Marketing and Sales Manager at Tiv Ta’am remarked: "Rosh Hashanah is a time to reflect and ask ourselves, what we truly wish for in the coming year? It’s always a tough question, especially in times like these. Through this campaign, we wanted to offer fresh, modern blessings for the new year - ones that tie together the culinary experiences and unique products we provide, with the social values we stand for, all while offering a shopping experience like no other."

Levy-Naim added: "This is also a perfect opportunity to wish us all a better year and to hope for the safe return of the hostages and the recovery of the wounded."

This article was written in cooperation with Tiv Ta’am