A once-in-a-generation change: Glenmorangie’s bold whisky transformation

Glenmorangie, one of the world's leading whisky brands, is undergoing a bold and refreshing transformation—a once-in-a-generation change. The brand's flagship whisky, Glenmorangie Original, will now be aged for 12 years instead of 10, while the price remains unchanged (NIS 139-149 in selected stores).

This significant change represents a central pillar in Glenmorangie’s strategic vision. The decision to extend the aging process of the popular whisky reflects the distillery's constant desire to innovate and improve. The longer aging process allows the whisky to develop a richer and more complex flavor profile, offering consumers a deeper and more refined tasting experience.

Glenmorangie enthusiasts will enjoy a superb, kosher whisky that has been aged for at least 12 years in ex-bourbon casks. The 12-year-old Glenmorangie retains the beloved notes of citrus and vanilla, while introducing an additional layer of complexity and smoothness. The extended maturation process allows the whisky to develop deeper flavors, creating a more refined and elegant profile. This change ensures that the Glenmorangie Original will remain at the forefront of the single malt world and, moreover, set a new standard for excellence.

Founded in 1843 in Scotland, Glenmorangie is one of the most esteemed and leading distilleries in the whisky world. The distillery is renowned for its innovation and long-standing tradition of producing quality whisky. It is characterized by the use of the tallest stills in Scotland, allowing for the production of an exceptionally delicate and complex whisky. Over the years, Glenmorangie has led industry innovations, such as the use of wine casks to finish the whisky maturation process—a practice that has since become a norm throughout the industry.

The transition of Glenmorangie Original from a 10-year-old to a 12-year-old whisky marks a significant milestone in the journey of this leading distillery, showcasing Glenmorangie’s unwavering commitment to quality and innovation.

In collaboration with Glenmorangie