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The Jerusalem Post

PUPA launches for Valentine's Day, lipgloss & lip pencil in one product

 
 glossy lipstick (photo credit: PUPA)
glossy lipstick
(photo credit: PUPA)

Italian cosmetics brand PUPA presents its new makeup collection for Valentine's Day with a new line - a shiny lip gloss and a lip pencil in one product.

Defined and full lips are the new-old fashion trend, and now, in honor of International Love Day, you can achieve them with the new product launched by Italian makeup brand PUPA - in simple steps and with just one product. A new product joins PUPA's regular range of products: a new line of shiny lip gloss and lip pencil in one product, PUPA vamp! Creamy duo, available in a variety of 12 trendy shades, from nude to red, burgundy, and fuchsia.

The trend of full and emphasized lips, which was so popular in the 90s, returns in a big way and takes the forefront with products that accompany us in our daily lives. PUPA's new product is a shiny lip gloss that also includes a lip pencil in the same shade on its other side.

 pupa vamp creamy duo glossy lipstick and lip liner in one NIS 89 (credit: PUPA)
pupa vamp creamy duo glossy lipstick and lip liner in one NIS 89 (credit: PUPA)
The full and emphasized look can be achieved by outlining a line just above the natural lip line, creating an optical effect that makes them appear fuller. Using lighter shades like nude tones will give a sophisticated and feminine look, while using bolder and stronger shades will achieve a bold and intense look.

The lip gloss has a pleasant creamy and glossy texture, with a new formula that includes nourishing waxes and oils combined with a high percentage of pure pigments for optimal color from the first application. The matching lip pencil has a unique formula that balances with the texture of the lip gloss, combining creamy softness with durability. The price is 89 shekels and it can be purchased exclusively at the Super-Pharm network on the Super-Pharm website or on the Lilith Cosmetics website.

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 Lipstick and liner in one PUPA product, price: NIS 89 (credit: PUPA)
Lipstick and liner in one PUPA product, price: NIS 89 (credit: PUPA)

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