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make up

 Removing makeup

Gentle eye makeup remover with 99% natural ingredients

By WALLA! HEALTH
 Woman applying concealer

The quest for the most precise foundation on the shelf

By Shirly Axlrode

First in Israel: Robotic station for makeup and skincare product matching and sales

By SHEEE/WALLA!

Moisturizer, primer, and vitamin bomb: The secret weapon of makeup artists

By In collaboration with Bobbi Brown

M.A.C's new serum-based foundation: The game-changer in skincare and makeup

By SHEEE/WALLA!
 24 hour longwear cream shadow stick Bobbi Brown NIS 175

Makeup brand Bobbi Brown launches innovations for stick eyeshadow

 The luxurious holiday collection of the MAC cosmetics brand

M.A.C's festive & glamorous 2023 collection with luxury items

The Art Of Makeup Steps Up: M.A.C's New Makeup Is Also A Serum

By Lee Sibyla/Walla!

Unveiling America: IL MAKIAGE introduces an American-inspired concept store

By LEE SIBYLA
 Women in the IDF (illustrative).

IDF women’s favorite beauty products of 2024

 THE WOMEN of BeautyMark (from L): Owner Daniella Mark; massage therapist Ma’ayan Shalom; hair stylist Debra Neal; and nail technician Olga Amos.

BeautyMark: Women entrepreneurs working better together

 A woman exercising at the gym.

Study finds working out while wearing makeup can negatively impact your skin

L’ORÉAL is among top 10 most gender-equitable companies in the world

By Eyal Sagi

For Purim Only: SACARA Network Launches Pop-Up Shop

By Lee Sibyla/Walla!

Makeup brand M.A.C enters the Wolt app and launches gift sets

By Lee Sibyla/Walla!

SACARA opens Purim pop-up store

By Ran Golan
  The high school of make-up il makiage launches an advanced hair design course /

IL MAKIAGE makeup school expands into the world of hair styling

 Lip gloss (illustrative photo).

Top five lip glosses of 2024