Unveiling America: IL MAKIAGE introduces an American-inspired concept store

IL MAKIAGE, the makeup and skincare chain, is debuting a concept store offering makeup services, personalized or group tutorials, the option to book a makeup artist for home appointments via an online platform, an online "quiz" station for instant makeup shade adjustments, alongside the sale of the brand's unique makeup and skincare products at the Village Mall on Hadera beach.

Designed in the spirit of the American brand, with nods to New York City, the store combines the iconic 'Skyline' with the industrial concrete associated with the Big Apple.

This store, a pioneering concept first introduced in Rehovot, offers a distinct and refreshing perspective in the realm of makeup and skincare, both globally and in Israel. Embracing the brand's technological innovation, the store features an interactive computer station providing online makeup adjustment results without the need for staff intervention.

Shir Salomon, Marketing Director of the Village Beachfront Mall in Hadera, commented: "We are delighted to welcome IL MAKIAGE to our diverse array of leading chains from Israel and around the world at the Beachfront Village Hadera complex. We take pride in expanding accessibility to a variety of beauty stores for our customers."