Makeup brand Bobbi Brown launches innovations for stick eyeshadow

Bobbi Brown's ultimate eyeshadow, which provides all the benefits in one swipe, is now launched in an upgraded formula plus 10 new shades in different finishes with 24-hour durability.

The new Hour Long-Wear Cream Shadow Stick24: a multi-purpose shadow that outlines, defines and emphasizes the eyes in one smooth application without the need for a brush, for a variety of creative looks with color that stays for 24 hours without fading or smearing.

The different shades are designed to create an endless variety of winning looks throughout the day. 24 Hour Long-Wear Cream Shadow Stick Bobbi Brown's versatile eyeshadow has an ultra-creamy formula, containing a high concentration of pigments in a new Multi Chrome finish, which captures the natural light and gives a multi-dimensional glow and 24-hour durability of a color that does not change and maintains a smooth texture without fading or cracking.

The eyeshadow with a Multi-Chrome finish is rich in multidimensional shine, spreads easily on the lid and is easy to blur and blend with the fingers as well. It can also be used to define the eye. The ceramic texture allows it to also be used as a base shadow for another shadow to be placed on top of it and to give it longer durability.

Hour Long-Wear Cream Shadow Stick24 is offered in 10 new shades, 7 shades with a bright and shiny shimmer finish and 3 shades with a multichrome finish so that from every angle you get a different shade.

The price for the consumer: NIS 175. Available in brand stores and online.