M.A.C's new serum-based foundation: The game-changer in skincare and makeup

The following article was published originally in September 2023. We are sharing it now for your perusal, but take into account that the following information may be outdated. 

M.A.C, the global makeup brand, is advancing the art of makeup with a scientific approach to skincare. Their latest launch, a serum-based foundation, promises to firm, smooth, and enhance the skin. We were blown away, and you’re sure to receive compliments.

For years, the makeup world has trended towards skincare integration. The ultimate technological breakthrough in makeup is a product that not only beautifies externally but also benefits the skin. M.A.C has achieved this with their groundbreaking serum foundation. It combines their makeup expertise with scientifically-backed nurturing ingredients, resulting in this innovative foundation.

Offering medium-to-full coverage with a radiant, glowing finish, it significantly boosts skin hydration, balances the skin barrier, smooths and corrects tone, is resistant to water, sweat, and humidity, and, in the long term, provides a firmer, smoother, and healthier skin appearance, maintaining a fresh and glowing look all day.

Studio Radiance Serum-Powered™ Foundation

This nurturing serum foundation has a soft, velvety texture that immediately improves skin hydration by 209%, giving it a smooth, vital, and radiant appearance. The groundbreaking formula includes 33 powerful skincare ingredients and 10% hyaluronic acid, which locks in moisture both instantly and over time. Additionally, the formula contains a cocktail of potent superfoods, including nourishing oils like jojoba oil extract and olive oil extract, which soften the skin and impart a glow, as well as Vitamin E to help protect the skin from environmental pollutants and blue light.

The foundation offers medium-to-full, buildable coverage (depending on the application tool and amount of product used). The finish is radiant and soft, not opaque, evening out skin tone, minimizing the appearance of pores, and neutralizing redness. It is water and sweat-resistant, staying in place for up to 12 hours, with comfort, hydration, and shine.

56 Shades

The product is available in 56 shades (!) created with silver and gold pearl particles specifically to suit every undertone—from the lightest to the deepest and darkest. Shades NC5 to NC30 contain the silver pearl particles, while shades NC35 to NW65 include the gold pearl particles.

Commitment to Sustainability

The foundation's packaging is designed with sustainability in mind—the glass bottle is made from recycled glass and is recyclable, and the plastic pump is made from PCR30% recycled plastic.

Content: 30 ml Price: NIS 220 Available: At M.A.C stores and online