Brand news: The brand that comes from love and the scents of the sea from Australia

Coming from love

When we are all looking for bright spots and optimism, the international jewelry brand Pandora is launching the BE LOVE-Valentine campaign with the brand's new presenters: the American actress Selma Blair, who recently got sick with multiple sclerosis and shares in dealing with the disease and Halle Bailey, from the duo Chloe x Halle alongside her sister Chloe Bailey. 

In the new campaign, the Pandora brand presents what love is for him, it is more than an event, it is something you do and live it, love is always at the top of the wish list, and new gifts are the perfect way to express love with necklaces, rings, earrings, pendants, and charms. 

The brand focuses on the broad definition of love, inclusive love, because this is what makes the brand unique, the campaign deepens the connection between the brand and those who wear the jewelry and invites to be part of the movement of living love, with the aim of projecting, initiating, accepting and expecting it. The new collection gives a new interpretation to classic motifs, such as hearts, stars and the moon, jewelry that enhances the feeling of connection to loved ones and memories.

Australian fragrances in April

Directly from Australia, landing exclusively on the April network, new fragrances of GOLDFIELD AND BANK branded by the leading boutique names in the world. 

The brand was founded in 2016 by the Belgian-French perfumer Dmitri Weber, who is considered a pioneer in the perfume industry, mostly based on the French perfumery method. 

Weber, an environmental and climate activist, expresses his love for Australia through the perfumes that pay homage to the diverse landscapes, the rich vegetation and the stories that originate from the sunny continent of Australia.

Larissa Meirowitz, manager of the April store in Aviv Mall, one of the leading managers in the network and encyclopedia of the world of perfumery and beauty, says that these are blends that capture the spirit of Australia in every bottle, the perfumes contain original essences and expensive and rare Australian ingredients from virgin regions that are not found in modern perfumes. 

One of the outstanding fragrances is Pacific Rock Moss Parfum, it is a fragrance that invites us to experience an abundant day of pure happiness, unique and refreshing sea notes reinforced with aromatic extracts that take the users to the experience of a trip to the beach on a perfect summer day, in front of the waves crashing on the sun-kissed rocks, with top notes of lemon Italian and water flowers and heart notes of sage, sea foam and notes of sandalwood, musk and amber.

In the NATIVE COLLECTION series 10 fragrances inspired by the aromatic forests, turquoise beaches and red desert in Australia, with each perfume expressing the ultimate destination of the scent garden, all perfumes are sold in bottles of 100 ml each and with a perfume concentration of 20% or higher and are tested in humid weather conditions and extreme.

Shoes that are Bought Fast

Winter, which proves that it is here to stay, is a good reason to stock up on boots, the TOGO chain launches a collection of boots and shoes for winter that includes knee-high boots and cowboy boots, with or without a platform, flat boots and also with chunky heels, the toes are rounded or pointed. 

The ankle boots collection includes classic and cowboy ankle boots, lace-up ankle boots with classic style chubby or stiletto heels and ankle boots with a rounded, square or pointed toe. 

The soles are normal soles or tractor soles. 

The materials: shiny or matte leather-like, suede-like, nail polish and the colors: black, dark brown, coffee, khaki, beige, off white, camel, gray, silver and gold. 

There is also a collection of shoes, moccasins or boats, the shoes are flat or with heels, some with a chain element. 

Available at the chain's branches nationwide and on the online site.

Put on the oil

MY SHEMEN - an Israeli brand specializing in the production of body and mind care products, is launching two new products: HEMP BOOST BODY SERUM, a body serum with a rich velvety texture that provides a boost of increased moisture, and HEMP BOOST BODY CREAM, a body cream containing a mixture of oils from nature. 

Both products contain cannabis seed oil which encourages skin regeneration, soothes and provides protection against sun damage, the cannabis oil is rich in vitamins and amino acids, which help slow down the aging of the skin, the products also contain glycerin, vitamin E and lactic acid which gives a boost of moisture to the skin. Like all the brand's products, the serum and cream also contain a precise dose of hemp oil that is absorbed by the skin and progresses to the lower layers of the skin before it reaches the muscle. 

The hemp oil integrates perfectly into the unique blend of oils in the body cream. The result is supple, soft and smooth skin with a fragrance that remains throughout. 

Today. Available on Super Pharm's online sites, in branches and online of the BE chain, in the select pharmacy stores, in Teva stores and on the brand's online site.

Point of Choice

Suffering from spots on the skin? The Jade beauty brand launches LUMINITY ADVANCED PIGMENT CORRECTOR, a care series for all skin types, specially developed for lightening skin spots, improving the appearance of the skin and giving a uniform and radiant tone, the series guarantees clinically proven and visible results. 

The products lighten dark spots and inhibit the formation of melanin, reduce redness and pigmentation, help increase natural collagen production, fight signs of aging caused by sun exposure and protect against environmental damage, the result is a uniform, smooth and lively skin appearance, saturated with moisture and free of blemishes. 

The formula contains up to 91% natural ingredients, a triple complex of antioxidants; Stable vitamin C - a special molecule that protects vitamin C from oxidation and releases it deep in the skin in the dermis layer; Niacinamide-vitamin B3, a powerful component with proven effectiveness in lightening, anti-aging and free radicals; Alpha Arbutin - a natural compound extracted from dried leaves of blueberries and cranberries, inhibits tyrosinase - the main enzyme responsible for the production of melanin, or pigment, in the skin. 

In the series: serum, moisturizer and eye cream. Available in the selected pharm chains and online store.

Greece is here

Elad Amsalem, the head chef of the Greg Cafe chain, built a new menu inspired by Greek cuisine with combinations from cuisines from around the world, Amsalem created creative dishes suitable for the chain's clientele, to which he gave his own interpretation inspired by Greek cuisine. 

The Greek-inspired menu is joined by dishes based on green curry, and a new vegan dish - Israeli samosa, filled with potato and fried onion on a bed of roasted eggplant, tomato tartare, chickpeas, tahini and parsley. 

The dishes are beautiful and aesthetic and include zucchini chips with Tartar aioli dip, quinoa and black lentil salad, white cabbage, purple cabbage and carrot, mint, parsley and basil, seasoned with olive oil and lemon, on a labneh base; mix of cranberry snacks and sefatit cheese seasoned with honey; sautéed salmon cubes in green curry sauce with vegetables, rice and a personal salad , roasted eggplant with tomatoes, radish and a touch of tahini. 

If you are breakfast people, you should know that the global variety includes 3 new breakfasts: Greek, American and Norwegian, if you like American waffles, you will get them here at the salty chair.

On the occasion of the launch of the new menu, during the launch month, the chain will give IDF soldiers in uniform and the security forces a free hot/cold drink for every order from the new menu.

And how can you do without dessert? The dessert menu includes millefeuilles - layers of puff pastry, vanilla cream, powdered sugar and hot caramel sauce, upside-down puffs whose filling is on the outside and not on the inside, mascarpone cream and caramel sauce and more. The new dishes are available in 85 Greg branches, until January 23, they will be available nationwide.

Essential Services

Bref, the toilet cleaning brand from Henkel Sud, is launching in Israel the premium series: Bref spa Moments - toilet balls with aromatic scents that contain essential oils and protect against dirt and powerful cleaning with every flush. 

The series provides 4 actions of powerful and fragrant cleaning over time, cleaning and powerful foam for thorough cleaning of the toilet with every flush, protection against dirt and maintaining the hygiene of the toilet, preventing the accumulation of scale and stains and maintaining the hygiene of the toilet. 

In the range of Spa Moments barf products, toilet balls in 3 fragrances: Serenity-refreshing horse; armony-flowers and Vitality - perfume. 

Available in select marketing and pharmacy chains. 

Snow Soft launches Snow Soft premium toilet paper with 4 layers, extra thick and soft, made of 100% quality clean cellulose for a pleasant touch, the paper has a velvety touch with a unique imprint that gives it softness and airiness and an increased page size for maximum comfort. available in all marketing networks.