Trend or way of life? Super-Pharm launches grove, a vegan skincare brand

In recent years, you can see an increase in awareness of vegan care products that have not been tested on animals. According to Harper's Bazaar, the global vegan cosmetics market is growing rapidly and is expected to reach $21 billion in sales by 2027. Consumers everywhere are increasingly looking for products that align with their values, including brands that reduce harm to the planet and are not tested on animals.

Now, Super-Pharm is launching grove, a new vegan brand, which includes a series of care products that have not been tested on animals as well as accessories for cleaning and massaging the body. The products of the series come in F6 packages in natural beige, wood and green, they are suitable for both sexes and their price range ranges from NIS 12.90-49.90.

As part of the launch of the new brand, 14 products will arrive at Super-Pharm, including skin care products such as: vegan face cream with a light texture enriched with niacinamide, vitamin E, almond oil and olive oil; vegan night oil enriched with vitamin E to nourish the face; vegan face serum with a light texture Enriched with niacinamide and panthenol; biodegradable vegan wipes for removing make-up (including resistant make-up), dirt and excess fat; pads made of 100% cotton for removing make-up for multiple use, and vegan cloth masks.

In addition, grove is launching accessories for cleaning and massaging the body that contribute to the stimulation of blood in different parts of the body and help to shed dead skin cells, such as: a roller with three wheels for massaging the body and face, a double-sided brush consisting of a pumice stone and nylon hair, a comb made of natural bamboo wood, a brush for brushing the body, a massage tool The body and face are made of wood (guasha), and a manual brush for massaging the body. The brand will be sold in the chain's branches and Super Pharm online in a price range of NIS 12.90-49.90.

Shiran Elitzur, director of brand development and import at Super-Pharm: "The world of skin care is moving towards veganism, and we see awareness of this mainly among the younger generation. The grove brand is founded on the principle of vegan skin care and combines wooden accessories with quality products based on vitamins and minerals, all from plants." .

Vegan face cream with a light gel texture - vegan face cream with niacinamide, vitamin E, almond oil and olive oil. Helps in making the skin look flexible, soft and full of life and in maintaining the skin's natural moisture level. Helps protect against environmental damage and blur the first signs of age.

Price: NIS 49.90.

Vegan night oil enriched with vitamin E for nourishing the face - Vegan night oil enriched with vitamin E for nourishing the face. Helps in nourishing the skin, providing moisture and blurring the first signs of age. Enriched with argan, olive and almond oils. Without SLS and without parabens.

Price: NIS 49.90.

Vegan face serum with a light texture - a vegan face serum with a light texture enriched with niacinamide and panthenol. Helps in making the skin look flexible, soft and full of life and in maintaining the skin's natural moisture level. Helps protect against environmental damage and blur the first signs of age.

Price: NIS 49.90.

Roller for massaging the body and face - a roller with three wheels and high-density pins that move 360 degrees, for massaging the body and face, helps relieve tension.

Price: NIS 24.90.

Double-sided brush with pumice stone and hair - pumice stone and hair intended for the treatment of dry, rough and cracked skin. The rough texture of the pumice stone helps to remove calluses and dead skin cells from the heels in particular and the feet in general.

Price: NIS 24.90.

A natural bamboo comb - a comb that helps stimulate the blood in the scalp. It is advisable to use during or after an overlap.

Price: NIS 24.90.

Brush for brushing the body - a brush that helps massage the skin, remove dead skin cells, and give the skin a more even and smooth appearance.

Price: NIS 39.90.

A tool for massaging the body and the face made of wood (guasha) - price: NIS 19.90. Manual brush for body massage - helps in stimulating the blood and blurring the appearance of uneven skin and relieving tension.

Price: NIS 39.90.

Cotton pads for removing makeup and for various uses - pads made of 100% cotton intended for cosmetic uses such as removing makeup. The package contains 10 reusable pads.

Price: NIS 29.90.

Biodegradable wipes for removing make-up 30 wipes for removing make-up, dirt and excess grease, including waterproof make-up. Enriched with ceramides, hyaluronic acid, sica and aloe vera. Without added parabens, sulfates, and phthalates. without animal ingredients.

Price: NIS 14.90.

Vegan fabric mask enriched with aloe vera, sika and hemp oil - a vegan fabric mask for moisturizing and soothing the skin enriched with tea tree oil, salicylic acid, and tea tree and sika extracts. Without the addition of parabens, sulfates and phthalates.

Price: NIS 12.90.

A vegan fabric mask enriched with tangerine and lemon extracts - which gives nourishment and radiance to the facial skin. Without added parabens, sulfates and phthalates.

Price: NIS 12.90.

Vegan fabric mask enriched with salicylic acid and tea tree and sika extracts - a vegan fabric mask that moisturizes and soothes the skin, enriched with aloe vera, sica and hemp oil. EC = No added parabens, sulfates and phthalates.

Price: NIS 12.90.