'Max Brenner' Debuts in Protein Snack Market

The protein snack market in Israel has shown impressive growth in the past two years with a production of 368 tons per year, reflecting a market rolling about NIS 85 million annually.

Almost all protein snacks currently marketed in Israel do not offer real chocolate, but rather a chocolate flavor made of sugar substitutes that do not provide genuine chocolate. 'Max Brenner' enters this missing niche with the first release in Israel of a snack with real chocolate, without any sugar substitutes, containing 21 grams of protein and BCAA.

Yossi Kuba, Marketing Manager at Max Brenner: "The protein snack market in Israel is growing year by year, but today almost all protein snacks contain sugar substitutes and flavorings. About three years ago, we decided to develop a protein snack made from quality ingredients and real chocolate while maintaining a high protein value of 21 grams.

We did not want to create another snack with a chocolate substitute like most protein snacks found in the market today, but to create for the first time a snack with real and delicious chocolate with our protein-enriched nut cream. Entering the protein snack market is part of the company's strategy and desire to expand into additional and diverse markets and meet the growing demand among consumers."

The first flavor in the protein snack series is a cream of nuts, dark chocolate, and crispy soy crunchies coated in excellent white chocolate. Ingredients per 60g: 21g protein, 3g BCCA, Calories: 275

Price: NIS 15 per unit. Will be sold at Shufersal nationwide.