Pepsi Brand Introduces Zero after 30 Years of Separating from MAX
Israel Aligns with Global PepsiCo Design Change: Pepsi Max Rebrands as Pepsi Zero; Launches New Language and Appearance After 30 Years of Branding Evolution.
The 'Pepsi' brand, marketed by the Tempo beverage company, is launching a new name, language and appearance and will henceforth be called Pepsi Zero: PEPSI ZERO - MAXIMUM TASTE, ZERO SUGAR Pepsi Max was launched 30 years ago and the last time it introduced a new logo and language was 14 years ago. Now, the rebrand Visualia all over the world and also in Israel are joining the launch.
The new look is a bold leap for the brand.
Among the main updates can be found the renewal of the logo with the font in "bold" with a combination of electric blue and black symbolizing "no sugar" and the new "pulse" - a living and breathing design asset that allows Pepsi to be flexible and adapt its appearance to any environment, platform or partnership.
Pepsi's new logo and visual identity bring its boldness, strengthen the brand and express the worlds it is connected to: pop culture, sports, music, food, entertainment and more.
The new drink PEPSI ZERO can be obtained in all marketing chains and points of sale
Jerusalem Post Store
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