Prigat launched a series of new soft drinks with reduced sugar

The new series of drinks containing 40% less sugar is reflected in products with the same texture and color as the classic products, with a great taste, which do not fall short of the taste of the leading products of Prigat.

The consumer gets a great taste with 40% less sugar and minimal calories. The new series can be found in 1.5 liter bottles, and the soft drink "Grape Freeze 40% less sugar" can also be found in a personal half liter bottle. The drinks contain -19 calories per 100 ml, and are not marked with a red sticker of a high amount of sugar.

The launch of the new sugar-reduced series opens a new product category for Prigat, alongside the series of natural fruit-based juices, diet products, the clear Prigat product series and the well-known and beloved soft drinks series. Prigat offers a wide variety of fruit-based flavors, including classic flavors, unique combinations of fruits, flavors with pieces of fruit, diet and more.

The drinks are produced without preservatives, without artificial food colors. Roni Levin, Prigat's marketing director, explains: "As a brand specializing in fruit, we work hard to bring the forefront of innovation to the field of juices and work hard on developments that will provide alternative solutions to juices with sugar and additional nutritional benefits from the fruit alongside maximum taste and enjoyment." The new series of drinks by Prigat will come in 1.5 liter ml bottles for a grape flavored drink.