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The Jerusalem Post

Magnum's pints did it again

 
  (photo credit: INGIMAGE)
(photo credit: INGIMAGE)

Smooth landing, Italian collaboration, and blue-and-white kitchen

Popcorn and caramel pint and mango and coconut pint, Magnum

The new announcement from the Strauss ice cream brand is here. It works excellently.

And this time, two new additions join the successful pint series themselves, in the form of "Starchaser" with popcorn and caramel flavor and "Sunlover" with mango and coconut flavor.

The first one is a cream ice cream with popcorn flavor with a caramel ripple and milk chocolate chunks, in a milk chocolate shell, and its partner dances on creaminess with coconut ice cream with a mango ripple and white chocolate chunks, in a white chocolate shell - both providing the early peak of thick delight, the continued peak of excellent texture play, and the final peak of comforting satisfaction on the couch, of course.

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  (credit: Eyal Kedem)
(credit: Eyal Kedem)

Zion Beer, Shevet Brewery

  (credit: Shevet Brewery)
(credit: Shevet Brewery)

The boutique brewery introduces a special edition of "Zion" beer, warmly embracing millennials. It's a refined and dark ale in a limited edition, with 3.8% alcohol, offering a light body and rich flavor, with hints of hops and caramel sweetness. This launch, already great on its own, amplifies with a gift package for millennials (while supplies last), rightfully so.

Tkuma Beer, Shikma Brewery


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  (credit: Shikma Brewery )
(credit: Shikma Brewery )

The craft brewery from Ashkelon rebounds from tough events in the south and steps up for the residents of the periphery. Among other efforts, they introduce a special edition of 48,000 bottles of Shikma Amber Ale, proudly carrying the label "Tkuma," urging consumers to recycle the bottles for the environment and the affected communities. For each returned bottle, the brewery donates to "Leket Israel," supporting farmers whose livelihoods suffered in recent months. Aside from the donation, recyclers also enjoy a discount on a beer from the brewery tap or a complimentary bottle of "Tkuma" beer via the Yango Deli app—a collaboration fruit of Synclabel.

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Irish Cream, Black Irish

  (credit: BLACK IRISH)
(credit: BLACK IRISH)

The liqueur aisle in liquor stores receives a boost with the arrival of Black Irish from Ireland, via the Zur Olam wine company. The lineup includes three creamy and rich versions (17% alcohol) of Irish Cream - "Original" based on aged Irish whiskey with excellent coffee aroma, creamy and decadent white chocolate, and a salty caramel blend perfect over ice, and even better in coffee or cocktails (White Russian upgrade, anyone?). Price: NIS 115.

Protein Snacks, Strauss

  (credit: Strauss Studio)
(credit: Strauss Studio)

The Israeli food giant expands shelves and ventures for the first time into the hot category of protein snacks, under the sought-after Pro brand. The launch includes, for now, snacks in three flavors - caramel-coated milk chocolate and hazelnuts (20 grams of protein), a version with cocoa cookies and a white chocolate coating (17-25 grams of protein), and a "Tricolade" snack (27 grams of protein).

The series also presents two snack formats - in 60-gram and 90-gram sizes (but divided into two small inner packages) - and plays generally with sweet tastes, textures, and the essential indulgence sensation.

Coffee Capsules, Starbucks

  (credit: OSEM STUDIO)
(credit: OSEM STUDIO)

The American coffee brand kicks off 2024 with a redesign of its local capsule arm - a unified look for the sleeves and a general upgrade. Starbucks coffee collection currently includes three roast types (light, medium, and dark) and thirteen flavors - from Caramel and Sunny Day, through Vanilla Guatemala and ending in Blonde Espresso and Italian Roast - regular and decaf.

Sourdough, Kemah Haaretz

  (credit: MOSHE FILBERG)
(credit: MOSHE FILBERG)

A collaboration between the Israeli mill and its venerable Italian counterpart, Molino Merano, births a blessed innovation in a field craving such. Lievito Madre, a dried sourdough starter, natural, organic, and active, developed in the northern lands, arrives ready for use, made solely from wheat flour and water. Price: about NIS 22 for a 100-gram package (equivalent to two kilograms of flour on its way to bread).

This move, of course, neutralizes efforts of home sourdough cultivation and dramatically shortens paths for bakers - enthusiasts and professionals alike - and mainly opens a wide door to the complex baking world, all the way to a wonderful smell at home.

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