Will the new Chinese electric conquer Israel?

There are things that you can see with your own eyes and understand without needing further evidence. This is the case, for example, with the electric car revolution in Israel, a revolution that we can witness right in front of our eyes with the quiet and economical electric cars dominating the roads. The numbers also speak for themselves, with a summary of the past year showing that around 18% of all vehicles delivered in 2023 were electric cars. Furthermore, professional forecasts predict that by the year 2050, all new private cars in Israel will be electric.

As a result, the buzz surrounding electric vehicles causes every new brand arriving in the country to immediately attract consumer attention. In the case of the electric leisure vehicle Forthing Friday, currently being marketed in the country by the UMI Group, it seems that there is a justified reason for this, in fact, many reasons. Firstly, a little background on the new contender for the crown: Forthing is one of the key companies in the Dongfeng Liuzhou Motors car group, the third-largest car group in China by size. The brand currently exports to several markets worldwide - markets in South America, the Arab states (the Persian Gulf and Saudi Arabia), and Forthing Friday is the first passenger model produced by the manufacturer in European standards. Forthing's logo, appearing in the center of the logo, is the King Lion, a powerful icon with great significance for the brand symbolizing the approach and values of the new brand: courage, self-assurance, and fearlessness - a sense of power akin to that of a mighty lion.

So what makes the Forthing an electric SUV so prominent and attractive in the segment? Let's start with its futuristic appearance that is hard to ignore - the Purting comes with a luxurious sporty design reminiscent of the most expensive and elite sports cars on the market, with an exterior design that blends with a high-tech interior design consisting of surfaces with carbon finish and other advanced materials. At the front, you will find a floating dashboard with 2 LED screens sized 10.25 inches, and at the back, there are air conditioning vents for the rear seats and a USB charging port for smartphones or tablets. The connection between the mobile device and the multimedia system through Android Auto and Apple CarPlay is done wirelessly. Additionally, the car comes with a panoramic sunroof and ambient lighting that changes color according to your preference.

The Purting also sets a new standard in terms of driving range, reaching up to 510 km on a single charge, thanks to its advanced lithium-ion battery with a capacity of 85.9 kWh, leaving all competitors behind. And if you are traveling to wherever the wind may take you, you would certainly want to ensure a comfortable ride. In this case as well, you have nothing to worry about, as the Purting is a vehicle with particularly generous dimensions - a length of 4,600 mm, a width of 1,860 mm, and a height of 1,680 mm. Moreover, during the journey, you will have the choice between 3 different driving modes - "NORMAL," "ECO," and "SPORT" with especially impressive and sporty performances. After making your choice.

In the preferred mode, you can enjoy heating and ventilation for the driver's seat, and even 4 massage modes with 8 integral touch points. By the way, according to the particularly luxurious size, the vehicle's cargo compartment also comes with a very spacious volume of 480 liters, which will completely do the job for you, whether it's shopping at the supermarket or going on a family trip.

The "Forthing" is marketed by UMI, one of the leading companies in the automotive industry, service, and trade in Israel for decades, the official importer of Chevrolet, Cadillac, and Isuzu. The group is guided by a perception of excellence and progress, deep commitment to professionalism and quality that meets over 250,000 customers a year in 150 showrooms, branches, stores, and service centers. "Forthing Friday" is marketed in Israel with a 5-year or 150,000 km manufacturer's warranty for the car, and an 8-year or 150,000 km battery warranty.

In conclusion, UMI succeeds in doing it again, and the new Chinese electric vehicle imported by it offers drivers an optimal combination of luxurious sporty appearance, advanced driving technologies, perfect indulgence, and exceptional driving range. All of these make "Forthing" a smart and perfect choice for drivers in Israel.