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The Jerusalem Post

Innovative water filter and wine for the holiday: New on the shelf

 
  (photo credit: INGIMAGE)
(photo credit: INGIMAGE)

Innovative water filter, white wines, roasted seaweed snack, and more - everything new on the shelf.

The Brita brand launches a series of eco-friendly products with higher water filtration performance named MAXTRA PRO, including the MAXTRA PRO 1-IN-ALL filter, which offers a larger filtration volume of over 50 liters. It also features an additional filter mesh that absorbs four times more particles than before, with the filter body and lid made from 50% bio-based plastic. Additionally, the brand introduces the MAXTRA PRO HOT DRINK EXPERT filter – equipped with technology that combines natural micro-carbon beads to reduce chlorine odors and tastes. This filter is excellent for Israel's hard water as it has high limescale filtration capabilities. Also in the series, the Style eco pitcher fits in the refrigerator door and has a smart indicator that alerts you when the filter needs to be replaced. The pitcher is made with approximately 60% bio-based plastic.

Price:

MAXTRA PRO 1-IN-ALL filter trio: NIS 129,

MAXTRA PRO HOT DRINK EXPERT filter duo: NIS 109,

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launch pack including Style Eco pitcher with MAXTRA PRO 1-IN-ALL filter trio: NIS249.

  (credit: PR)
(credit: PR)

Chardonnay W from Barkan Winery's 2022 vintage is a white wine aged in oak barrels for six months. It is a complex and rich wine with citrus, vanilla, and subtle oak aromas. This varietal wine is delightful to drink on hot days, and just before Shavuot – it will be a wonderful addition to the holiday table and will pair well with pastries and cheeses.Price: NIS 75.

  (credit: PR)
(credit: PR)

Following high demand, Recanati Winery’s flagship white wine returns to the shelves. The winery's Special Reserve White returns perfectly timed for the upcoming Shavuot holiday. This 2021 vintage wine blends Roussanne and Marsanne grapes. The wine was aged for a year in French oak barrels, has a medium to full body, and is rich in flavors. It has a pleasant acidity and a fruity aroma.Price: NIS 159.

  (credit: GUY HECHT)
(credit: GUY HECHT)

The popular TWISTER brand has finally arrived in the country, and you can now find three refreshing flavors in the refrigerators: Island with lemon lime flavor and a strawberry and pineapple sherbet core, Forest with berry flavor and a lemon and vanilla core, and Ocean with banana, tutti frutti, cherry, and vanilla flavors. These ice creams are colorful, fun, and offer flavor combinations that delight the palate.Price: NIS 4.90-7.90.


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  (credit: PR)
(credit: PR)

A roasted seaweed snack from the culinary brand "Master Chef." This vegan snack comes in a pack containing nine individual snacks. It is tasty and crunchy, perfect for those looking for a salty and light snack. It also makes a great addition to dishes like salads or noodles.Price: NIS 25.90.

  (credit: PR)
(credit: PR)

Especially for Shavuot, Strauss refreshes the beloved "Milky" brand and launches Milky TRIO in salted caramel and blondie flavor. What does it mean? Three layers of salted caramel pudding, blondie chocolate mousse, and whipped cream on top. The result is a combination of salty and sweet flavors that create a perfect bite. Let's just say that the Milky succeeds in satisfying the sweet tooth just like a dessert.Price: NIS 3.30-4.20.

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  (credit: Studio Strauss)
(credit: Studio Strauss)

Osem-Nestle has launched a limited edition for the upcoming Shavuot holiday: "Fitness Cauliflower Pretzels" – a baked snack containing whole grains and cauliflower, with about 120 calories per 30 grams. Like most Fitness products, this snack aims to offer health-conscious individuals the option to snack with minimal guilt. The new snack is moderately crunchy, but surprisingly, the cauliflower flavor is almost unnoticeable.Price: NIS 8-13.40.

  (credit: OSEM STUDIO)
(credit: OSEM STUDIO)

The candy chain +TASA has started marketing Bakery Box sets suitable for hosting and as gifts for special occasions. As part of this initiative, the chain collaborates with the Wolt app, allowing you to order a box delivered to your doorstep. The boxes are stylishly designed and suitable as gifts, and they include items such as donuts in various flavors and fillings, chocolate chip cookies, eclairs, cookie pies with American-style cookie dough with various fillings, blended ice drinks with whipped cream, and more.Price: starting at NIS 151.

  (credit: PR)
(credit: PR)

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