Brand news: Ocean-inspired jewelry and Parisian boutique in Tel Aviv

From the Ocean, with LoveInspired by the ocean, the international jewelry brand Pandora launches its "Pandora By the Ocean" collection, drawing on organic wave forms. Danal Ettinger, Marketing Director of City-Time Group, the brand's importer, explains: "Pandora tells its brand story with a collection developed by a new creative team, featuring innovative designs that merge different design worlds. The current collection blends classic and modern designs inspired by nature and the sea. The brand has committed to sustainability for many years and aims to use 100% recycled metals by the end of 2025."

The collection comprises three categories: wave-shaped jewelry, pearl-adorned jewelry, and clean-line pieces in 14k gold plating and 925 sterling silver. These designs feature natural lines with varying thickness curves creating a wave effect. The collection includes bangle bracelets worn individually or combined, illustrated heart-shaped rings and necklaces, and other rings. Another set features wave-like jewelry with cultured pearls created in a freshwater lab environment, including necklaces, earrings, and rings. The third set offers hoop earrings and clean-line items, summer charms from the Pandora Moments collection, and pendants from the ME collection, featuring a sparkling palm tree and a colorful Murano glass butterfly.

Available online, at Pandora retail stores, and select jewelry boutiques.

From the Champs-Élysées to Tel AvivJust like the Champs-Élysées in Paris, a boutique of the French luxury brand Guerlain has opened in TLV Mall in Tel Aviv. Guerlain, one of the oldest brands in the world, founded in Paris in 1828 and now part of the LVMH luxury brand conglomerate, designed its boutique inspired by its flagship store in Paris, which has existed since 1939. The boutique sells the brand's timeless, creative, innovative, and relevant products.

Alongside iconic perfumes, the boutique offers the brand's luxury series, L'Art & La Matière, sold in only a few select stores worldwide. As part of the experience, customers can design their perfume bottle, choose the cap color, the cord color wrapping the bottle neck, and engrave a chosen phrase, name, or symbol like a bee (the brand's symbol), heart, crown, or the brand's logo using an engraving machine in the boutique. To enhance the experience, facial treatments are offered by staff trained in Paris.

Ronen Shamir, CEO of Alpha Cosmetics, Guerlain's official importer in Israel, says, "We are proud, especially during this period, to open the Guerlain boutique and bring the brand's unique experience to the Israeli customer. We thank Guerlain Global for the trust and fruitful cooperation."

Boutique perfumes are also available at the Waldorf Astoria Spa in Jerusalem.

Inspired by the Tutu SkirtThe Italian niche fragrance brand GRITTI, with roots in medieval Venice, remains relevant 500 years later. The brand's products stay true to its heritage, combining long-standing tradition, innovation, and passion. Alvise Gritti, an aristocratic alchemist who loved travel, was the first in a long line of aristocratic perfumers.

"Tutu Extrait de Parfum" is a fragrance like a dance, a woman, and a dream, capturing the magic of the moment. The scent, like a tutu skirt, is an ode to ballerinas, to the passion and precision of the art of dance, balancing power and grace. Perfumer Luca Gritti combined the delicacy of rose petals with the powdery notes of scorpion's tail flower and rich musk, pink champagne, raspberry notes, grapefruit, black currant, coconut, jasmine flowers, vanilla, and amber.

Available at Boutique Individual and online, and selected Super-Pharm, Hamashbir Lazarchan, and Be stores.

My EyesDreaming of lifted lashes? "L'Oréal Paris" launches Panorama Mascara with a flexible silicone brush featuring different length fibers, extending lashes from root to tip for maximum length and providing panoramic volume and length. The unique formula colors lashes in a rich black, smudge-proof, and clump-free.

Bobbi Brown launches the Bobbi Brown Longwear Cream Liner Stick - eye pencils based on cream shadow sticks with rich pigment in five shades: Gray Brown; Neutral Brown; Rich Black; Rich Burgundy - limited edition; Warm Medium Green - limited edition. The pencils are smudge-proof, water-resistant, and long-lasting, with a fine tip for precise lining and a built-in sharpener.

Fighting DrynessDr. Fischer's "Effective Care" series for dry skin renews with body creams featuring triple-action formulas: optimal moisture, enhanced nourishment, and dryness prevention. The series includes six body creams and four hand creams tested in an external European lab, found to provide effective moisture for up to 72 hours.

The products are hypoallergenic, paraben-free, and enriched with a complex of moisturizing ingredients, vitamins, and antioxidants. "Effective Care" launches its MEN series for the first time - bath and body products for men: shampoo and conditioner, shampoo and shower gel, and 3-in-1 body cream, with innovative and effective formulas enriched with niacinamide, vitamin B3, aloe vera, pro-vitamin B5 for nourishment.

Effective Care introduces Pedisol for feet, enriched with hyaluronic acid and shea butter, almond oil, vitamin E, and pro-vitamin B5. The series includes two creams for very dry skin with a rich texture that absorbs easily, nourishes the skin, softens, and provides moisture for 72 hours. The COLLAGEN PRO series, enriched with niacinamide, vitamin E, and pro-vitamin B5 for anti-aging and a supple, even, and smooth skin appearance, renews with body cream, hand cream, and multi-use cream for face, body, and hands, with lightweight, fast-absorbing textures, a delicate fragrance, and up to 72 hours of moisture.

Shavuot Celebration at NaamanThe Neeman Bakery chain launches a capsule collection with Ron Yochananov - blogger, recipe developer, and culinary content expert - featuring creative cheese pastries and cakes like pistachio baklava cheesecake, Basque cheesecake, lotus cheesecake crown with lotus chocolate balls, orange cheese brioche, vanilla cheese cake crumble, and nocciola cream puffs.

Mimi Neeman Sheikh, one of the chain's owners, says: "This year we decided to celebrate Shavuot in a big way, to emphasize the importance of unity. The collaboration with Yochananov was natural, and combining his skills with 'Naaman Bakery' resulted in a surprising and delicious collection." The collection is offered alongside the chain's regular collection, including a variety of cheesecakes such as tarts, loaves, crumbles, yeast cakes, fruits, mini eclairs, sugar-free cakes, family quiches, lasagnas, and pastries.

Bounty of the LandJust before Shavuot, Tnuva is launching new products and reporting growth in culinary sectors and cream cheese. There is an increasing demand for protein-enriched products, an expansion of the dairy substitutes category, and a flourishing cream cheese segment. Michal Betzer, Marketing Manager, states: "We are expanding our collection of specialty and salty cheeses, offering new flavors and formats of familiar products, including in the substitutes field."

New Releases:Collection Series: Cheddar/Gouda truffle-flavored cheese triangles (25% fat), garlic dill/truffle-flavored goat cheese (25% fat).Piraeus: Cypriot halloumi with chili pepper coating from "Dodoni" dairy, made from cow, goat, and sheep milk, and labneh balls in olive oil.Chef White Series: Cooking cream (23% fat) in various flavors.Sunfrost: Peeled and diced sweet potato cubes.Limited Edition:Napoleon Cheese: Za'atar flavor.Alternative: Slices of yellow cheese with tomato, garlic, and basil seasoning.Piraeus: Slices of mild Bulgarian cheese.Grated Cheese: Mozzarella flakes, Emek flakes, grated cheese.Sunfrost: Red and white onion ring mix, and vegetable mix for quiche.Maadanot: Phyllo dough and mini cheese bourekas.