Beyond Meat leads plant-based meat production with high consumer demand

Beyond Meat's poultry range can be conveniently purchased in various marketing networks and select stores, including big names such as Rami Levi, Victory, Yinot Bitan, Tiv Ta'am, Machsanei HaShuk, Chatzi Chinam, Merkaz Mazon, Salah Dabach, and Freshmarket.

The introduction of Beyond Chicken Style is breaking new ground in Israel, as Beyond Meat expands its product line beyond beef substitutes. Now, for the first time in the country, Beyond Meat presents Beyond Chicken Style—a series of chicken-based products that replicate the taste, texture, and appearance of real chicken, all without compromising the environment.

Beyond Chicken Style incorporates pea protein, a rich natural protein source, in its three product variations. These alternatives simulate the experience of consuming chicken—crispy on the outside, juicy and flavorsome on the inside. Delivering 13.5 grams of protein per serving, the Beyond Chicken Cutlet is an exciting addition to main courses when paired with chips and salad or as a delectable option for Friday night sandwiches.

For those seeking appetizer options or delightful accompaniments, the Beyond Chicken Nuggets offer a crispy delight, packing 15 grams of protein per serving. Whether added to wraps, salads, or relished as a tasty snack, these plant-based nuggets provide a satisfying experience.

Furthermore, Beyond Chicken Tenders present a tantalizing option. With 12.5 grams of protein per serving, these crispy and juicy chicken tenderloins are perfect as appetizers or as delightful additions to wraps and salads.

Beyond Chicken products offer exceptional quality, crafted from the finest plant-based ingredients and serving as an excellent protein source. With their resemblance to real chicken, they provide a nutritional and environmentally friendly alternative. Conveniently available in frozen form, these products can be quickly prepared using various methods such as oven baking, pan frying, microwaving, and air frying.

With Israel's chicken consumption ranking among the highest globally, clocking in around 47 kg per person annually compared to the average global consumption of approximately 9 kg per person, Beyond Chicken offers a promising solution for vegans, vegetarians, and reducetarians alike to enjoy high-quality chicken products with an authentic taste and texture.

Diplomat, through Diplomat Plant Based, its dedicated distribution and sales platform, strategically promotes the new range of Beyond Meat products. This platform focuses on "green" products, offering a wide variety of plant-based options such as meat substitutes, chicken alternatives, and dairy and egg replacements, featuring leading international brands like Blue Band and Mazola from Upfield, among others.