Brand news: Rihanna's renewal and Kenzo's tradition

Walk with RihannaThe sizzling collaboration between Puma and Rihanna continues with the iconic Creepers shoes launching in updated versions and new colors. In December 2024, the trendy sports brand Puma announced the renewal of its collaboration with Rihanna, alongside the ongoing partnership with her beauty brand Fenty, where she was appointed the Art Director of the women's fashion line.

This renewed partnership aims to release updated versions of the Creepers shoes. In the first drop around seven and a half years ago, the model achieved unprecedented commercial success, selling out in less than 40 minutes and earning the title of Shoe of the Year in 2016, highlighting Puma's influence on sneaker culture and the fashion world.

In April, the new Creeper Phatty model was launched, staying true to the classic design with new elements. The shoes are now available in black and red, wrapped in corduroy and soft suede. An extravagant photo series accompanies the global and Israeli launch of these sneakers.

Flowers with HeritageInspired by designer Kenzo Takada's love for flowers and the art of living, the Kenzo Ikebana By Flower perfume series celebrates floral beauty with scents crafted as precisely as the balance of ikebana—one of Japan's three classical arts. Following the tribute to the Japanese sakura flower, the brand launches a scent honoring the mimosa flower, a refined and sophisticated fragrance combining Asian and European inspirations.

Master perfumer Mary Salman said, "I wanted to reinterpret the iconic powdery and sensual feel of Flower through a large flower, blending heritage and modernity." The perfume is launched during the mimosa's blooming and harvesting season and is a poetic composition of mimosa flowers from Tanneron, known for their high quality, kumquat peel notes, Japanese orange, golden sesame, mimosa essence, a marine scent, and a touch of hinoki wood.

Committed to developing perfumes with over 90% natural ingredients, the perfume is composed of 91% natural-origin ingredients. The perfume bottle draws inspiration from the brand's iconic bottle, featuring an enamel decoration of a mimosa branch. The bottle and cap are made from 15% recycled glass and less than 4% new plastic, and the packaging is FSC™-certified cardboard, printed with plant-based ink.

Italian InspirationInspired by Italy's landscapes and Mediterranean gardens, Payot launches the Payot Neroli body care series with neroli scents from the bitter orange tree, fresh white cedar, and musk.

The series includes three products with natural formulas: a fragranced shower gel with a creamy texture that turns into airy mousse, gently cleansing the skin with a delicate fragrance, containing natural micellar and orange essential oil—77% natural ingredients; a perfumed body lotion/cream with a lotion texture, providing intense moisture with subtle fragrance notes, containing shea butter for rich moisture, honey to soothe and soften the skin—92% natural ingredients.

Additionally, body mists with a delicate and fresh neroli scent for spraying on hair and body, rich in moisture, soothing and softening the skin, without gas, micro-diffusion—95% natural ingredients. The ecological packaging is made from 22% recycled plastic.

Use OilLierac Paris launches a 30SPF body oil spray with a high-filtering system of the entire spectrum, with organic UVB + UVA filters and a complex of active ingredients against blue light and infrared radiation.

The oil illuminates and deepens the tan, absorbs easily, is non-sticky, and leaves a pleasant feeling. The oil is enriched with plant and natural oils from macadamia nuts, jojoba, and sunflower plants, fatty acids, vitamin E, omega 6 and 9—a patent of Lierac Paris laboratories for sun protection, red algae extract to enhance the tan, organic filters, and plant flavonoids giving the skin a radiant look with organic formulas. The product packaging is made from 100% recycled paper.

Back to SchoolJust before the school year begins, Max Stock launches the MAX TO SCHOOL department and its private brand SKWEEK with thousands of items, from stickers and notebooks to stationery, pencil cases, school bags, and kindergarten bags, with a focus on high quality and affordable prices. The private brand offers spiral notebooks in three thicknesses and covers.

The chain also launches unique and trendy collections, including the One Piece collection, an exclusive anime series; a gaming collection; a football collection; and an ecological series made from recycled materials.

Moran Ironi, VP of Marketing at Max Stock, said, "We are pleased to continue with the low-price revolution that Max Stock has brought to the market and to hold over 2,000 different products at unbeatable prices. We chose to produce most of the products under our private brand SKWEEK to try to lower prices and give parents the option to choose quality products at winning prices, alongside well-known brands—all under one roof. We believe every child deserves to start the school year with new supplies without worrying about unnecessary expenses."

Light and Refreshing WhitesOne of the summer's pleasures is drinking a light and refreshing wine. Barkan Winery launches Moscato with small and cheerful bubbles, a lightly sparkling white wine with a delicate and balanced sweetness from Muscat Alexandroni grapes from selected vineyards in the Judean Lowlands. The wine is light green, clear, with rich fruity and musky aromas, crisp, light-bodied, small and refreshing bubbles, and a sweet and balanced finish. Also from Barkan, Chardonnay W 2022—a rich and concentrated wine with citrus and white flower aromas, vanilla, hazelnuts, and toasted oak.

In each vintage, the chief winemaker and the winemaking team conduct tastings in the winery's top plots, from which the selected Chardonnay barrels are chosen, and the wine continues to age for six months. Nir Gal, CEO of Barkan-Segal Winery, said, "W Chardonnay joins Platinum Cabernet Sauvignon as a prestigious, high-quality, and desirable wine sold at an accessible price to the general public."

Pizza ExplosionIf there's one thing I can eat at any time, it's pizza. After Domino's Pizza upgraded its website, it launches a new app as part of upgrading its digital assets (over 80% of orders are made on the website or app).

In addition to the realistic design with appetizing pictures, cool animations, and concise texts, the new app and website include features that make the ordering process more enjoyable and shorter, tailored to your preferences for future orders.

After each order, you can save the pizzas you ordered and make them your regular pizzas. For future orders, you can order your favorite pizzas with one click and also filter out everything that doesn't interest you in your personal area. If you're impatient (like me, for example), you can now know the location of the pizza at any given moment until it arrives with a customized video for each stage of the order, from dough preparation, topping addition, oven baking, to packaging. When the pizza is on its way, the video switches to a map showing the delivery person's location in real-time until they knock on the door.

Don't worry, the benefits policy for loyal customers continues. The scratch card game to receive benefits has turned into a roulette that looks like a pizza. Spin the pizza and see which slice hides the benefit, and you'll even get a reminder if you haven't redeemed it.