Delicious new products now in Israel

Novi Chocolate – Taste of Italy

The popular Italian chocolate brand Novi, from Liguria, has now arrived in Israel, bringing a wide selection of treats. This lineup includes 45% hazelnut chocolate spread, Gianduja and pistachio-filled pralines, dark and milk chocolate bars (classic, nougat-filled, and nut varieties), and white chocolate (featuring berry and cookie flavors). For those seeking a richer taste, there is also a premium line with higher cocoa content and additions like dried fruits and extracts. Prices range from NIS 9.90 to NIS 29.90.

This collection is a celebration of chocolate, naturally crafted with no excessive flavors or gimmicks. The bars and pralines are designed for an irresistibly smooth experience, capturing attention from the first bite to the last.

Merba Cookies – Cookies & Cream

One of Israel's favorite international brands, Merba, has expanded its offerings with a new Cookies & Cream flavor. These cookies, originating from the Netherlands, make Israel only the second country to get this variety. The cookies combine chocolate chips, hazelnuts, and a rich vanilla-flavored cream, delivering a satisfying crunch and a creamy filling. They are priced between NIS 9.90 and NIS 12.90 for a 160-gram package.

Hellmann’s Toast Sauces

Unilever’s Hellmann’s has launched a new series of sauces designed specifically for toast. With options for spreading, topping, or dipping, the series includes three flavors: Garlic Dill, Spicy Thousand Island, and Basil. Each sauce brings a unique twist, adding just the right extra flavor that can elevate any evening meal. Try one flavor or combine all three for a fun and flavorful experience.

Shokopotzim – Vegan Chocolate Squares by Beit Hashaked

The Israeli brand Beit Hashaked has introduced Shokopotzim – vegan, gluten-free chocolate squares with rice crisps. Available in four flavors (Espresso, Hazelnut, Almond, and Pure Chocolate), these local treats offer a not-too-sweet indulgence with 100% natural ingredients, including cocoa butter, silan, and raw tahini. They are priced at NIS 24.90 for a 180-gram package.

Oats & More by Telma

Israeli breakfast giant Telma has expanded its offerings with the Oats & More line – its first venture into the oatmeal category. This series includes three flavors: Dark Chocolate & Chia, Cranberry & Chia, and Apple Cinnamon & Chia. Telma promises a quick and easy preparation: just add hot water to 5 tablespoons of mix, wait a few minutes, or use a microwave. Each serving delivers a balanced sweetness and a satisfying sense of fullness, making it a perfect breakfast, snack, or light evening meal.