New adults-only hotel opens in Tel Aviv

The boutique hotel PLAY Levontin has recently opened in southern Tel Aviv, joining the Israel Canada Hotels chain.

The hotel group has formed a strategic partnership with Michelin-starred chef Eyal Shani, who will oversee the culinary offerings throughout the hotel.

PLAY Levontin, located in the Soho of Tel Aviv, is exclusively for adults. Formerly an office building, it has been converted into a hotel by architect Alona Eliasi, who designed its 34 rooms and suites in a Parisian vintage style with an investment of NIS 40 million. The ground floor houses Eyal Shani's restaurant, and below it is a spa with unique treatment rooms and a bar club.

To celebrate the opening, prices start at NIS 1,000 per night for a couple, including breakfast, during weekdays, and NIS 1,100 per night on weekends. Breakfast will be served at Eyal Shani's new restaurant, opening on August 1st, for hotel guests. Additionally, a package including accommodation, breakfast, and tickets to various shows and performances in Tel Aviv is available starting at NIS 1,300 per couple.

The restaurant "Gila and Nancy" is named after Gila Goldstein and Nancy Schneider, two of Israel's first transgender activists who fought for LGBT community rights. "Gila" means joy, and "Nancy boy" is slang for gay. The restaurant will be open to hotel guests and the public, offering Eyal Shani's unique menu.

According to the hotel, the essence of "Gila and Nancy," crafted by Eyal Shani and PAG, will be felt throughout the hotel, from the menu to special cocktails available for room service. Guests will also enjoy unique music playing in the hallways, and monthly exhibitions and special events exclusively for hotel guests.

Later this year, guests will have access to a rooftop pool, a private cinema, and a conference room.

Reuven Elkes, CEO of Israel Canada Hotels, stated: "The new PLAY Levontin hotel we opened in the heart of Tel Aviv is part of our urban boutique hotels aimed at the young-at-heart. I am confident that the collaboration with Eyal Shani's group will lead to high-quality partnerships, and I have no doubt that the hotel's unique design and excellent culinary offerings will be a tremendous success and a major draw in the heart of Tel Aviv's Soho."

Chef Eyal Shani added, "How does a vibrant city keep reinventing itself? It's by young dreamers rebelling against their sleeping parents. They have big dreams, burning ambition, and a belief they can change the world. Often pushed to the fringes, they create living environments that allow everyone to breathe and proudly be who they choose to be. PAG and I understood, perhaps for the first time in the world, that these wonderful and colorful people deserve much more than the city's fringes. We opened Gila, a place that celebrates diversity and offers a central stage infused with heart-stirring food that celebrates freedom and hope in such dark times."