New products arrive in stores

XL Energy Drinks: Apricot-Peach and Mango-Pineapple

The popular energy drink brand from Tempo has conquered the hot season with the launch of a viral and sizzling limited edition.

These include the XL Mango-Pineapple, created by Omer Levyi, and the XL Apricot-Peach, led by Yoav Degani (Festivy). These social media stars teamed up with a group of influencers to craft something refreshing, youthful, and super punchy.

According to reports, there’s been a rush to get these colorful cans (NIS 20 each!), even leading to a black market. Just moments after the launch, amid increasing demand, it became clear that the rumors and expectations were well-founded. A hit, no doubt.

Thomy Sauces by Osem-Nestlé

The Israeli food giant has finally brought the excellent Swiss brand to Israel, complete with its distinctive tubes, values, and, most importantly, flavors.

The initial shipment includes four products: mayonnaise, reduced-fat mayonnaise (50% less fat), ketchup-mayonnaise, and mustard. After years of sporadic appearances on a few shelves, this is a significant and exciting entry into a very necessary market.

These sauces have an ideal texture and a more refined and balanced taste than usual, adding a small but focused kick to any dish—from a basic sandwich and chip dip to a mustard marinade for fish. Additionally, Thomy’s products are recyclable, contain 100% free-range eggs, and use sunflower oil from sustainable agriculture, so you’re covered there too.

Avocado Drinks by Rebar

The Israeli refreshment chain celebrates summer while keeping wellness and nutrition in mind, launching a vibrant green collection that’s much more than its color.

Rebar’s drink series is based on local avocado but smartly uses it as part of a diverse mix that maximizes its inherent creaminess, relatively neutral taste, and health benefits.

The collection includes five drinks (NIS 29 each): Super Vocado (avocado, mango, spinach, banana, honey, squeezed apple, dairy-free), a refreshing and guilt-cleansing option; Mix Tropicado (avocado, pitaya, strawberry, frozen vanilla soy, honey, regurt, vanilla soy drink), well-balanced; Revocado (avocado, banana, frozen vanilla soy, cinnamon, honey, vanilla soy drink, dairy-free), sweet and thick; Shake Pina Colado (avocado, pineapple, frozen vanilla soy, honey, spirulina, coconut drink, dairy-free); and Pro Vocado (avocado, pear, frozen vanilla soy, peanut butter, chocolate-flavored protein, vanilla soy drink, with 20 grams of protein), sporty and necessary.

Tnuva’s White Alternative Drink

The plant-based milk market continues to bubble without boiling over and welcomes a new member with a white label.

White is an oat-based drink from Tnuva’s Alternative series, enriched with calcium and vitamins, aiming to be “the closest in taste to milk.” The liter carton was thoroughly tested—on its own, in hot coffee, in a summer shake, and with eggs for a homemade omelet. The results were overwhelmingly positive, good enough to live up to the big claims. Price: NIS 9.90-15.90.