Ruti Broudo Introduces "Smallest Veggie" to Israeli Kitchen

By WALLA!

Published: OCTOBER 1, 2024 10:27

Ruti Broudo and Dr. Tzipi Shoham, founder and CEO of GreenOnyx (photo credit: RAFI DELOYA) — Ruti Broudo and Dr. Tzipi Shoham, founder and CEO of GreenOnyx

(photo credit: RAFI DELOYA)

GreenOnyx launches Wanna Greens, a super vegetable from Wolfia Plant, with R2M Group. Broudo: "Excited to bring healthy product for every Dish to Israeli kitchens."

Refreshing news arrives in the Israeli culinary world: The agritech company GreenOnyx has launched an innovative product that may change our dietary habits. Wanna Greens, known as "the world's smallest green vegetable", is a product of Quantum-Farm technology based on the Wolfia plant.

As part of a collaboration with chef Ruti Broudo and the R2M group, you can buy the product at Delicatessen - in stores and on the website, in 50 gram packages at a price of NIS 12.

Dr. Tsipi Shoham, biologist and CEO of GreenOnyx, explains that the innovative technology mimics the quantum growth observed in nature. "This is a real revolution in the field of agriculture," she emphasizes. "We manage to produce a vegetable rich in nutritional values while using minimal resources."

In fact, the tiny vegetable, which resembles caviar in appearance and texture, has extremely high nutritional values, with high amounts of iron, zinc and potassium. It is kept in the fridge and you don't even have to wash it before eating. Its delicate taste allows an easy combination in a variety of dishes, both sweet and salty. It can be added to morning smoothies, sprinkled over salads, in soups, and also as a "decoration" for main dishes.

The origin of the vegetable and its inclusion in the Wanna Greens menu is based on the Wolfia plant, also known as the "water ball" or "water lens". It is a tiny aquatic plant that grows naturally in rivers, lakes and ponds around the world. In Southeast Asia, the plant has been used as part of traditional cuisine for generations, but it is consumed there only after cooking because in these countries it grows in unclean water.

Ruti Broudo, who leads the collaboration with GreenOnyx, is enthusiastic about the culinary potential of the new product. "Wanna Greens offers us an opportunity to introduce real innovation into Israeli cuisine," she says.

Along with the launch, GreenOnyx announced the joining of Ori Waterman, the outgoing Shufersal CEO, to the company's board of directors. This move is expected to strengthen the company's position in the Israeli retail market.

With the support of prominent investors such as Prof. Ruth Arnon, Marius Necht and Kalman Shaham, GreenOnyx intends to lead a revolution in the fresh food industry. Wanna Greens marks the beginning of a new era in the consumption of fresh vegetables, and promises to change the way we relate to a healthy and sustainable diet.