Introducing Tnuva's Limited Edition: Alternative Oat Milk

Plant-based milk alternatives are the fifth-largest category in the milk refrigeration section. Plant-based beverages have a high penetration rate of 50%, meaning that every other Israeli household has a plant-based milk beverage. 

In recent years, there has been a growing demand for oat milk-based beverages. According to Storenext data, oat milk-based beverages make up 43% of the entire milk alternative category in Israel, and they grew by 29% in 2023 compared to 2022. 

Tnuva Alternative's oat milk beverage is the best-selling milk substitute in Israel, surpassing all other milk products and occupying the 12th spot in the milk refrigerator. 

Tnuva's new beverage belongs to the Alternative milk substitutes category and is part of the Brista series, with a delicate and refined taste and excellent frothing in coffee. It joins other oat milk-based Alternative beverages, including the classic oat milk and hazelnut-flavored oat milk, as well as last winter's limited edition Irish Cream flavor, which returns to shelves this season. 

Yael Atias, Business Unit Manager at Tnuva's Marketing Division, says, "The world of milk substitutes is consistently growing, with oat milk beverages surpassing soy milk in growth. Tnuva Alternative's 1-liter oat milk beverage is the best-selling milk substitute in Israel and has even reached the 12th spot among all dairy products in the milk refrigerator. This is an exceptional achievement for a substitute product. The reason plant-based beverages have a unique taste and are highly suitable for those avoiding milk and adhering to kosher dietary laws is that they can be combined with coffee or cornflakes in a variety of flavors for daily consumption." 

Tnuva Alternative Vanilla Flavored Oat Milk, 1 liter. Price range according to the Pricez website: 6.95-15.60 shekels. Available at food chains and sales points throughout the country.