L’Oréal Israel launches SkinCare Campus for content creators

The L’Oréal Israel Group launched its SkinCare Campus, an innovative learning, training and professional enrichment campus in the world of skin care for female influencers and content creators.

The campus will train content creators who deal with skincare content and provide them with professional knowledge, which will be reflected in their activities on the internet in a free 6-week course. The first course began on June 6, with each influencer receiving leading products from L’Oréal Group brands: L’Oréal Paris, Garnier, Vichy, Kiehl’s, La Roche-Posay, CeraVe and Lancôme.

Also, professional material will be delivered by leading lecturers – doctors specializing in dermatology, senior marketing managers at L’Oréal, and experts in META (Facebook and Instagram), TikTok and HUMANZ (influencer management platform) to train and provide tools for professional understanding in the field of skincare. At the end they will receive an internship certificate.

The content of the course will be varied and will be based on the main topics in the field of professional skin care: skin types, sun protection, skin defects, in-depth knowledge of ingredients, skin type diagnosis and more. At the end of each session, the participants will receive tasks for practice and placement.

Outstanding students will be offered an opportunity to work with the skincare brands of the L’Oréal group in social media campaigns.

“As part of the rapid growth of the activity of content creators and network influencers in the world in general and in Israel in particular, from the research we conducted we recognize a change in trend among consumers,” according to L’Oréal Group in Israel CEO Eli Sagiv. “If in the past they looked for basic information about various cosmetic products and relied on recommendations, today they seek to receive professional, in-depth, reliable, scientifically based information on the ingredients of the products, their effectiveness and their use.

“The SkinCare Campus was born out of a strategy of L’Oréal Israel that aims to raise the level of content on the network to professional and more in-depth worlds of care,” he said. “The campus will emphasize the three care divisions of L’Oréal, which include seven brands: L’Oréal Paris, Garnier, Vichy, Kiehl’s, La Roche-Posay, CeraVe and Lancôme.”

“L’Oréal, is a market leader and one of the biggest players in the world,” Sagiv said, “and as such, we wish to advance the content in the worlds of skincare a few steps forward and offer the Israeli consumer more professional and in-depth content in the worlds of care.”

Among the lecturers at L’Oréal’s SkinCare Campus are Dr. Lehavit Akerman and Dr. Keren Ben Ari.

This article was written in cooperation with L’Oreal.