Ilana Rada stars in new dietary supplements ad

Surprised social media users came across an advertisement for dietary supplements featuring Ilana Rada, mother to Tair Rada who was killed in a bathroom stall in 2006, Israeli media reported on Wednesday.

Tair Rada’s high-profile case became one of the most reported and controversial legal affairs in the country, starting with Rada’s death and Roman Zadorov’s arrest, and continued even after Zadorov was acquitted of the charges in 2010.

Throughout the trial, Tair Rada’s mother, Ilana, maintained a vocal stance on Zadorov’s alleged involvement, suggesting he was falsely accused and that other potential suspects were being ignored.

The new dietary supplements campaign, with Ilana Rada as its presenter, has raised eyebrows, with many wondering if it might be another fake advertisement, as companies sometimes create ads using celebrities as brand ambassadors without their knowledge or consent, according to a report on Walla.

However, in this instance, the advertisement is not fake, according to Walla’s report.

Ilana Rada, the mother who fought for years to bring justice for her daughter, was chosen to lead a nutritional supplements advertisement. This is her first campaign and the first time she's putting herself in the spotlight.

Roman Zadorov acquitted of murder charges

In March 2023, the Nazareth District Court acquitted Roman Zadorov of the 2006 murder of Tair Rada, overturning his 2010 conviction based on new evidence that cast doubt on his guilt, The Jerusalem Post reported.

Judges Asher Kula and Danny Sarfati favored the acquittal, arguing that Zadorov’s confession was inconsistent and was contradicted by forensic evidence.

Ilana Rada, Tair’s mother, has been a vocal critic of Zadorov’s conviction. She has consistently maintained that Zadorov was framed and has accused law enforcement of misconduct. Despite the acquittal, Rada declared, “Justice has been done, but the war is only just beginning.”

She continued to push for further investigation, believing that two potential suspects, were being overlooked. Despite Zadorov’s release and acquittal, the case remained contentious, with debates over evidence and allegations of prosecutorial misconduct, including claims that State Attorney Shai Nitzan suppressed exculpatory evidence.

The court’s decision is seen by some as a step toward resolving the case's public and legal controversies, with Judge Kula hoping it will calm the media storm surrounding the trial, According to The Post's report.

Miki Levin contributed to this report.