Mideast snack innovations: From the Far East to the Middle East

Craving a flavorful escape? Osem Nestlé introduces Fitnesse Quinoa bites seasoned with sea salt and olive oil. These crunchy treats transcend Passover, delighting with Mediterranean flavors. Each 25g pack (119 calories) satisfies, curbing cravings without guilt.

Hunter's Foods vegetable crisps, originating from the UAE, continue to captivate both sides, expanding with a new line distributed by AGAT&D. This vibrant collection of 100% baked veggies, free from trans fats, offers an array of flavors, ensuring crispiness and bold taste with each bite, a harmony of freshness and satisfying crunch.

Bara Herbs launches an intriguing line focusing on the renowned benefits of mushrooms. Their diverse range of supplements aims to boost immunity, enhance physical well-being, and support cognitive function. These organic powders contain all parts of the fungi, providing polysaccharides and beta-glucans traditionally linked to immune system activity.

Packaged in 100g jars (NIS 120), these powders are versatile additions to hot or cold beverages, shakes, solid or liquid foods, anytime during the day. For instance, Shiitake enhances energy levels, Reishi promotes alertness and uplifts mood, while Maitake aids digestion and more.

Schweppes, renowned for its sympathetic yet refined market presence, introduces a "new and refreshing soda" under the conscientious branding of "Better." Enriched with minerals—calcium, magnesium, and potassium—this beverage aims to engage and educate on nutrition and health. A liter and a half pack contains 10% of the recommended daily calcium intake and double the magnesium compared to common mineral water brands in Israel, making it a standout choice.

Though without lab tastings, Schweppes' endeavor to refine its soda is evident, marking a promising start for further improvements. It's a soda success story in the making, one sip at a time.