Introducing exciting additions to the shelf and the new "Ninja"

"The Ninja Speedy" is the latest addition to our kitchen, brought to us by the popular "Ninja" brand. Marketed in Israel by "Sarig Electric," this compact and advanced device allows for quick and easy meal preparation in just 15 minutes. With two cooking modes and ten automatic programs, even those who aren't tech-savvy can effortlessly create delicious and tender dishes. Priced at an introductory offer of 1,190 shekels, this kitchen companion is sure to impress.

Yachin, renowned for its handmade delicacies, has entered the frozen scene with their "Health Week" series. Offering convenient seasoning and superfood cubes, the standout in this collection is the superfood cube family. Featuring ingredients like spirulina, kale, beetroot-leek, turmeric, and ginger, these cubes introduce new and exciting flavors to any culinary masterpiece. All products are crafted from 100% natural ingredients and are priced from 40-9.90 shekels.

Renowned chef Avi Levi, affiliated with the "Mizian" company, brings us a range of high-quality spices and seasoned olives. With 18 spice blends made from organic ingredients, the collection includes Moroccan cumin, turmeric, paprika, basil, garlic, ras el hanout, and more. Additionally, Levi offers seasoned olives with anise flowers in olive oil, as well as green olives seasoned with garlic, Moroccan herbs, and olive oil. Prices range from 9.90-11.90 shekels.

From the UK-based biscuit brand "McWit's" comes two exciting additions: JAFFA JONUTS and OLALA. Building on their successful global product launches, such as "Holograin," McWit's introduces JAFFA JONUTS, a chocolate-filled orange donut coated in dark chocolate, and OLALA, personal sponge cakes with a creamy chocolate filling. These indulgent treats come in multi-unit packages, priced at 12.90 shekels.

Yotveta, a subsidiary of the Strauss group, is reintroducing the beloved "Mikopaltat" foldable cocoa milk drink in a special edition. Responding to popular demand, this nostalgic beverage will be available for two months and is also offered in individual bags. The combination of Yotvata's cocoa and Mikopaltat's flavorful profile creates a sweet and rich taste. Prices start from 2.50 shekels per bag.

Sunfrost, a renowned frozen brand, presents a new series of soups. Made with freshly frozen vegetables, the series includes vegetable, bean, pumpkin, orange, and lentil soups. These convenient bags contain all the necessary ingredients, including vegetables, small cubes, and a concentrated soup base. Preparation is a breeze - simply pour the contents into a pot, add water and the soup base, and cook according to the instructions or personalized preferences. Prices range from 21.90-10.90 shekels.

As part of their winter offerings, Nestle's Asam expands their popular "Crunch" cereal series with two delectable flavors: brownies and chocolate. The "Crunchy Brownie" cereal offers a delicate and intensely chocolatey texture, perfect for enjoying with milk or simply snackin on its own. Made with whole wheat, vitamins, and minerals, these grains provide a pleasant crunch and distinct cocoa flavors. Suitable for both children and adults, prices range from 29.90-16.50 shekels.